Tuesday, 5th February 2013, Velenje, Slovenia / Tel Aviv, Israel

Gorenje opens its first showroom in Israel

Working with its business partner H. Y. Group, Gorenje opened in late January its first showroom in an elite location near Tel Aviv. The showroom will showcase the broadest selection of Gorenje's upmarket designer home appliances. The launch was also attended by the designer Ora-Ïto who has been working with Gorenje since 2007. The opening symbolically marks the launch of Gorenje's operations in the Israeli market where high-end appliances will primarily address the affluent consumers.

The opening marks the entry into the Israeli market

Gorenje's showroom is located in the upscale Herzliya Pituach beach front area of the Tel Aviv district. It spans 350 m2 and it is divided into several smaller conceptual kitchen spaces showcasing high-end free standing and built-in appliances of the Gorenje and Gorenje+ brands. Presented separately are the designer collections created at Gorenje in cooperation with globally renowned designers such as Pininfarina, Karim Rashid, and Ora-Ïto; the latter was also a guest upon the opening of the showroom. Architectural concept and interior design of the showroom is the work of Gorenje's in-house studio Gorenje Design Studio.

Gorenje entered the Israeli market with two own brands Gorenje and Gorenje+ a good year ago. Today, Gorenje appliances are offered in 21 stores in all major cities in the country. The largest selection is on offer at the new elite location in the Herzliya Pituach area of the Tel Aviv district.

Darko Mlinar, Senior Sales Manager, commented upon the opening: »We are pleased with the development of activities in the Israeli market to date. In a brief period of one year, we succeeded in convincing the customers and entering over 20 stores. Opening of the showroom rounds off the success of the entry activities. We see it as a vehicle for reaching more target customers with our Gorenje and Gorenje+ brands and for boosting sales in this market.«

Entry into the Israeli market is a part of Gorenje's strategy of boosting sales in non-European markets by approximately EUR 50 million to a total of EUR 150 million by the year 2015.