Friday, 6th September 2013, Velenje, Slovenia / Berlin, Germany

Gorenje at the IFA global marketplace 2013

Gorenje is again among the exhibitors at the IFA, the world’s leading consumer electronics and home appliance tradeshow. This year, Gorenje is rising to new challenges with a striking new stand concept and an exhibition spanning two floors and 750 m2. For the first time, the Gorenje stand includes the exciting premium Asko brand alongside the Gorenje brand highlights.

Dynamic marketplace, new ideas

The architectural inspiration for the stand which was designed by our own Gorenje Design Studio comes from the marketplace – a dynamic place where we all meet, a hub of new ideas, inspiring innovations, and exciting new products. The multimedia show projected on the outer wall of the Gorenje stand installation invites the visitors to enter the exhibition area and see what it brings. By offering a wide array of products in varied styles and different price segments, Gorenje gives users the possibility to express their own individual lifestyles.

New technologies, new designs

This year, Gorenje’s showroom spotlights the new Gorenje ION generation of fridge freezers featuring the unique advanced AdaptCool technology and the IonAir system that keeps food fresh longer, and the award-winning IQcook induction hob in combination with a brand new IQhood prototype.

New Collections of fine select design

Gorenje’s IFA offerings also feature the unveiling of the new Gorenje Simplicity Collection and the new Gorenje Classico Collection which are sure to captivate the audiences with their fine select design, quality contemporary materials, and simple controls.

Gorenje Ora-Ïto Collection z novimi modeli samostojnih hladilnikov

Ena najbolj priljubljenih Gorenjevih kolekcij doslej – Gorenje Ora-Ïto Collection – pa je odslej dopolnjena z novimi modeli 60 cm širokih samostojnih hladilnikov z najnovejšimi tehnologijami hlajenja in AdaptCool sistemom. Poseben prostor pa bo znova rezerviran tudi za barvne aparate, še posebej hladilnike, pralne stroje ter sušilnike, ki so med potrošniki vse bolj priljubljeni. Nova generacija pralnih in sušilnih aparatov SensoCARE bo tako na ogled v celotni barvni paleti, v kateri so poleg belih in črnih še aparati v rdeči, oranžni ter v izgledu alux. Kot barvna novost je na sejmu v Berlinu predstavljen še novi retro hladilnik v odtenku nežne rumene barve, ki bo dopolnila obstoječo barvno paleto retro hladilnikov.

Gorenje Ora-Ïto Collection with new fridge freezer models

And one of the most popular design collections by Gorenje ever – the Gorenje Ora-Ïto Collection – has been extended with new, wider 60 cm fridge freezer models that feature the latest advanced AdaptCool cooling technologies. A very special place is again reserved for the colour appliances, especially refrigerators, washing machines, and dryers, which are increasingly popular among the consumers. In addition to the existing range of colours of the Gorenje Retro Collection, Gorenje is presenting a new retro model in yellow.

Gorenje's ASKO brand comes to IFA

For the first time this year, alongside the Gorenje brand, Gorenje Group is showcasing its premium ASKO brand, offering high-performance kitchen, laundry and professional products. ASKO appliances meet the most stringent demands in terms of design, function, durability and environmental awareness. The presentation at the IFA fair includes the new range of ASKO Pro Series™ Kitchen and laundry products, and the ASKO professional range with a new larger professional washing machine and tumble dryer.

Kindly invited

You are kindly invited to enter the Gorenje booth and get immersed in the Gorenje story. Our friendly hosts will welcome you on an exciting journey of advanced technologies, strong values, and creativity that propel Gorenje onwards. Visit us at the Home Appliances@IFA tradeshow in Berlin from September 6 to 11 2013, in Hall 1.1, exhibition area 201, from 10 AM to 6 PM.