Wednesday, 20th June 2018, Ljubljana

The Golden Diggit Award for Anna, Gorenje's Virtual assistant

The Golden Diggit Award for Anna, Gorenje's Virtual assistant
At the seventh Slovenian digital communications conference Diggit, organized by TSmedia and Marketing Magazine, awards were presented for digital solutions that make use of the digital environment in an innovative and creative way. Gorenje received the golden Diggit award in the sales category for Anna, our online chat bot.

The award-winning project is a result of efficient and close cooperation between departments of digital marketing, IT and telecommunications, market communications for the Gorenje brand, and third-party business partners contributing digital solutions and creative input.

Anna is a sales assistant, a chat bot with advanced functionalities, who learns based on conversations, including in Slovenian language. In addition to excellent communication skills, she is multilingual and excels in face recognition, recognition of emotions, and she even has a sense of humour. Anna is driven by Microsoft's cognitive solutions. She is integrated with back-end systems and she can search for products and their features in Gorenje's information system PIMS (Product Information Management System). Thus, she can make the shopping process easier for the consumers as she assists them by comparing products and technical features, and suggesting recipes and useful tips.

To get to know Anna better, click here.