The Future Living exhibition presents the
offer, products, services, and development achievements of Slovenian industry
and science, related to smart buildings and the forest wood chain. It is
organized as an exposition salon showcasing the solutions, products, innovative
achievements and new solutions for living, and it is enriched with augmented
and virtual reality contents.
In a time when our society is becoming
increasingly mobile, intelligent, and connected, Gorenje is also looking to
develop solutions that simplify the lives of our users. At the show, we are
presenting our Connect Life connectible platform that allows connections
between devices, people and services, and which was already presented this
January at the CES tradeshow in Las Vegas. The visitors can view a video about
connected life and see the Gorenje ConnectLife connectible washing machine.
The ConnectLife platform is compatible with
both connected and non-connected appliances and devices. All products,
functionalities, services, instructions for use and additional useful contents
will namely be merged in one large application. New digital services afford the
customer a new experience and added value. Smart services will be a constituent
part of the future home and a connected environment, since the future belongs
to connectivity, voice control, and seamless integration of additional products
and services (IFTTT, smart lighting, doorbell, smart assistants, bots etc.).
Thus, we can offer the user a simpler and care-free experience, while
connectivity, allowing access to information about consumer behaviour and
habits, use of application, and use of appliances, also brings advantages for
the company.
As explained by Vladimir Nardin, head of
digital marketing at the Gorenje Group, our consumers are also quick to adopt
the user experiences developed by digital behemoths in the world of connected
people, devices, services, and brands. "ConnectLife is a continuation of this
approach within our industry, and it fulfils the expectations of our digital
users. In a few years, connectivity will be a standard feature of all home
appliances, allowing the appliances to take care of themselves (i.e. order a
detergent or signal a service error), to communicate with other appliances
(e.g. the washing machine will send optimum drying parameters to the dryer),
and to communicate with the consumers in a natural way via voice-control
interfaces."
The ConnectLife platform combines the know-how
of Gorenje and Hisense
The ConnectLife platform is a part of the
omni-channel business strategy developed at the Gorenje Group and Hisense, with
new digital services. "User's demands and requirements serve as guidelines for
marketing activities, development, and sales. By launching the first version of
ConnectLife for the premium Atag brand in the Netherlands in the first half of
this year, Gorenje Group will offer its consumers simplified life with
excellent smart appliances," says Nardin.