Thursday, 28th May 2020, Velenje

G·Force Free vacuum cleaner from Gorenje wins prestigious Red Dot award

G·Force Free vacuum cleaner from Gorenje wins prestigious Red Dot award

Innovative Gorenje G·Force Free SuperPower cordless vacuum cleaner won this year’s Red Dot award for product design. Gorenje is one of the few global brands and among entries from 60 countries to win this prestigious award. This is the first time, a vacuum cleaner from Gorenje has been rewarded for its finest quality and design.

The award-winning cordless vacuum cleaner was designed by David Cugelj, Senior Product designer from Gorenje. "The idea in creating an innovative shape for a vacuum cleaner was to design a product that will ease and simplify users’ daily chores, in line with the Gorenje brand proposition of 'Life Simplified’. New design was inspired by the needs of the end user, responding to contemporary fast paced life with its versatility, easy handling and high efficiency as well as compact volume, fitting even into small storage places.”

"Striving for the best possible solutions for users, we are always searching for life-simplifying features that make our appliances attractive and easy to use. Especially in the segment of small appliances, which we use almost every day in our homes. If we manage to give our users additional value in terms of appealing design, this makes our mission complete. We are very proud that our great team work on designing the G·Force Free vacuum cleaner has been recognized and awarded with the prestigious Red Dot. This is an opportunity and obligation to develop additional solutions, to search for new life-changing features – and to bring the Gorenje brand into many more homes. More than ever, feeling happy and safe at home has a truly priceless value,” adds Aleksander Uranc, Director of Gorenje Small domestic appliances.

The G·Force Free SuperPower vacuum cleaner combines aesthetics and functionality. Its dynamic and fluid shape integrates detachable vacuum cleaner components into a compact form. It visually speaks high performance and efficiency and can be used in the upright or handheld position. The high efficiency motor with an aluminium fan enables low noise level operation (75 dB) and features 2-speed control with a soft start. Another great feature is the extra wide brush, which offers better suction and faster cleaning. In addition to that, the LED-illuminated brush front with protective bumpers offers good view on the cleaning surface and makes cleaning easy and carefree. In a combination with extra low reach, it is almost impossible to miss a spot while using this vacuum cleaner. It also features an ergonomic handle with a reinforced and pleasant hand grip, a simple folding system for easy storage and space saving, and additional nozzles that can be clicked-on directly on the stick and thus always within reach.

The vacuum cleaner is powered by a detachable Li-Ion battery which enables a long running time, up to 70 minutes, and can be independently charged almost anywhere.

Taking care of users’ health and wellbeing, the vacuum cleaner comes with a washable HEPA filter, which ensures optimal filtration of dust and other small particles. In addition to strive for an environmentally friendly solutions, it also features bagless operation, where a simple-to-empty dust container can be reused many times.

Gorenje's award-winning vacuum cleaner is already available at select retailers and ready to make life more simplified.

The Red Dot Award, whose origins date back to 1955, is globally recognized as the top-class accolade for excellence in design. Every year the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality. This year, designers and companies from 60 countries entered more than 6.500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for around 65 years in order to select the year’s best designs. After intensive tests and discussions, they decide on the design quality of the products. True to the motto “In search of good design and innovation”, only the best designs receive an award.