Wednesday, 5th January 2022, Las Vegas, USA

Hisense brings next-gen TVs and kitchen appliances to CES 2022

Hisense brings next-gen TVs and kitchen appliances to CES 2022
Hisense, a leading global consumer electronics and home appliance company, highlighted its ULED 8K Mini-LED series and 8K resolution Laser display technology solution at the world's top technology event CES 2022. “Technology can change life. Hisense is always dedicated to delivering high performoing, high-quality products that exceed consumers' expectations.” said Douglas Kern, Senior Director of Marketing for Hisense USA.

Integrating Stunning ULED and Mini LED technology, Higher Picture Quality, and Better Brightness

Performance and picture quality are at the foundation of Hisense product offerings. In 2022, Hisense implements its Mini LED technology into its new premium U9H line for the first time, delivering a stunning HDR performance with a better contrast, brighter images, and impressive colors than ever before. Hisense 85U9H 8K TV has also been recognized as CES® 2022 Innovation Award Honoree. This award is really a strong testament to Hisense’s earnest effort in technology innovation.

Technology Breakthrough Enhancing the 8K Leading Position in Laser Display Technology Solutions

Through technological innovation, Hisense is leading the global laser TV industry into the TriChroma era and making the great technical breakthrough of laser TV from 1080P to 2K to 4K and then to 8K. Dr. Liu Xianrong, Chief Scientist and General Manager of Hisense Laser Display Co.,Ltd., introduced that Laser TV is the best choice of 8K display in the home. The 8K TV delivers never-before-seen depth and detail and gives you the best experience to see the true image in the biggest screen from the world’s first 8K resolution Laser TV.

Focusing on Hisense Strategic Vision for 2022, David VanderWaal, Vice President of Marketing for Hisense America, emphasized that Hisense is committed to make hundreds of millions of people lives simpler, better and more entertaining through carefully designed and well-built products and services. In 2022, Hisense will continue to be a global leader in the industry. Hisense will continue to highlight the driving force of innovation for development, focus on the users’ needs, adhere to the product as the core, the industrial chain as the backbone, and drive industry change through innovation and connection.

Leveraging extensive product expansion and industry-leading innovation, Hisense achieves the exponential sales growth. According to Hisense, Hisense Group's revenue exceeded 27 billion dollars in 2021, an increase of more than 20% year-on-year. The global shipment of display products represented by smart TV and commercial display exceeded 30 million units, and Hisense TVs continue to rank first in the Chinese, Japanese, South African, and Australian markets. On the appliance side, Hisense ranks first in refrigerator exports in China, and our brand Gorenje ranks first in European markets such as the Czech Republic, Slovenia, Croatia and Serbia.

In addition to TV and appliance growth, Hisense’s Internet TV service also experienced success, exceeding 80 million global users in 2022. Hisense’s VIDAA Smart TV Operating System platform also expanded even further, successfully securing partnerships with major global content providers like  Netflix, YouTube, Prime Video, and Disney+ among others.    This year, we expect this growth to continue, reaching another major milestone of 100 million global users.

ConnectLife for an Integrated Home and Smart Kitchen

“Hisense is investing into the development of connected appliances and expanding the development team of engineers and software development globally, to become a leading provider of Smart Home solutions,” says Jonas Henger, Digitalization director in Hisenes Europe. “Putting the customer into the center to simplify their daily life and bring new experiences through advanced technologies and services, is the key focus of ConnectLife.”

Hisense also plans to build three new “ConnectLife”experience centers in the United States, Europe and China. Featuring smart home appliances like refrigerators, dishwashers, wine cabinets and more, Hisense’s “ConnectLife” platform enables a truly integrated smart home and kitchen. The “ConnectLife”suite will be on display at CES this week.

 And although Hisense products and technologies remain a core focus, over the past several years Hisense has leveraged sports partnerships to help further expand global reach, brand awareness, and influence in the global market.   Since 2016, Hisense has sponsored the “UEFA EURO” and continued that partnership throughout 2021.   Due in part to the growing awareness and influence from this sponsorship, Hisense overseas reached 10.8 billion dollars in total revenue - a year on year increase of 30%. This year, Hisense will continue to forge ahead and remain the official sponsor of the FIFA World Cup Qatar 2022 in November.