Press room Gorenje at LivingKitchen 2011

Plusses to give your life a good pulse

Gorenje+ kitchen appliances are based on clear principles of enhancement. They excel with numerous innovative functions and features that bring additional plusses in the lives of modern users.

Let’s start with a revolutionary oven touch control iChef+ that employs the most powerful computer control system for an oven to date to allow excellent cooking results. Upon your touch of the colour screen, the main menu with stylish icons will appear to allow you to set the time and date, as well as language – offering you a choice of 30 options.

Main menu is also your gateway to the cooking program menu: from SIMPLEbake, AUTObake, MYbake, EXTRA and PRObake to STEPbake, a unique and patented feature allowing you to set up to 3 cooking stages with different, fully customized settings. Controlling your oven becomes pure pleasure ringing a familiar bell of the most exciting experiences offered by consumer electronics products.

Gorenje+ induction hobs pride on Multizone+ - cooking zones that are connectible into larger heating areas, allowing them to adjust to cookware of special shapes and sizes.

Power-efficient LED+ lighting in fridge freezers goes beyond respect for environment as it lights up several convenient features.
XL dishwasher model Gorenje+ with surprisingly spacious Settings+ interior is the first in the world to afford washing as many as 17 place settings at once! You can rely on state-of-the-art technology in Gorenje+ appliances to deliver better results in cooking and refrigeration appliances, and dishwashers.

PLUS Design: Design for different kitchen furniture styles

Matching appliances can be found for every kitchen. But the perfectly harmonious appearance of Gorenje+ appliances will blend seamlessly with virtually any choice! Whether you love contemporary minimalism or you are looking for retro forms, you will be equally thrilled about the same appliances.

PLUS choice: Lavish choice and perfect harmony of appliances

Gorenje+ kitchen appliances comprise a wide range of superior cooking and refrigeration appliances, and dishwashers, as well as a range of compact appliances that includes a steam oven, a combined microwave oven, and a built-in coffee machine. The appliances feature inox finish, with most of them also available in black, which brings another plus for appearance of power and harmony. Your choice is always individual, yet in your kitchen, it comes together as a harmonious whole.

PLUS life: Taking control of the dynamic everyday

Gorenje+ kitchen appliances are designed with in-depth awareness and understanding of the requirements of modern lifestyle. They are built for ambitious people living a full life both at work and at home, demanding everything they deserve.

With Gorenje+ you can always expect better cooking results and real aesthetic experience of your home, through cutting-edge innovations, design for today and tomorrow, for different kitchen furniture styles, simple use, reasonable price, and streamlined installation.

PLUS warranty and responsibility: Proof of superior quality and efficiency

Gorenje+ appliances rated in the highest energy classes meet and exceed the most stringent of environmental expectations and standards. Care for the environment is at the top of the list of priorities in Gorenje Group's development strategy. Exclusive Gorenje+ appliances also boast a super-standard warranty; confident of their design and make, the manufacturer readily guarantees years of reliability! A wide network of after-sales services is there to make sure all warranty promises are lived up to.

PLUS exclusiveness: Exclusive offer for true connoisseurs

And you can always expect an exclusive offer. New Gorenje+ kitchen appliances, addressing the most demanding customers, will be available in most markets as of this spring. Only at select kitchen specialists.

iChef+ presents a new plus for more cooking pleasure with professional effects – by logical touch control through colour icons! The complex innovation translates into simplicity of use and highly appealing form. Controlling your oven becomes pure pleasure ringing a familiar bell of the most exciting experiences offered by consumer electronics products. Simple, logical, innovative. Touch by touch. Slide by slide.

Main menu: gateaway to all programs and features

Initially, the display will indicate time and date. Upon your touch, the main menu will appear to allow you to set the time and date, as well as language – offering you a choice of 30 options. Main menu is also your gateway to the cooking program menu: from SIMPLEbake, AUTObake, MYbake, EXTRA and PRObake to STEPbake, a unique and patented feature, allowing you to set up to 3 cooking stages with different, fully customized settings. This is a true revolution in simple presetting.

iChef+ presents a new plus for more cooking pleasure with professional effects – by logical touch control through colour icons! Your favourite dishes may be saved from the AUTObake program, or you may store any desired dish for which you have created your own favourite procedure using the PRObake and STEPbake functions. iChef+ will communicate every simple step to be made, and when the food is ready it will only wish you Bon Appétit.

SIMPLEbake: PLUS for the simplest way to your favourite dish

SIMPLEbake and AUTObake programs make cooking truly simple. Select the dish on the photo, estimate the weight and touch the START command – and the cooking begins! SIMPLEbake program offers 9 categories of most commonly prepared dishes while AUTObake offers a choice of 65 preset recipes including photos, checked with and approved by chefs and nutritionists. These programs will surely thrill even those not too enthusiastic about electronic controls, as they deliver excellent results to all who enjoy contemporary cooking methods but refuse to dwell on the details of cooking procedures – even complete beginners.

PRObake and STEPbake: PLUS for cooking in accurately defined steps

PRObake program, paired with the additional program called STEPbake, two unique features in the market, allow full use of your cooking experience. Professionals and skilled amateurs may choose all settings themselves. The settings used in combination with your own PRObake choices do not have to be changed during the cooking procedure; rather, you may define them in advance! For example, you can start with low temperature, then step up to high, and finish with medium; you may want all heaters to work at the beginning. Innovative, patent protected STEPbake system allows setting up to 3 subsequent combinations. By selecting the heaters, temperature, and cooking time, you will make your dishes as you like them, done to your taste. And when the food is ready iChef+ only wishes you Bon Appétit!

MYbake: Plus for recreating your most successful combinations

MYbake program makes sure the dishes cooked to your taste are the same each time, using the same steps and settings. The program you have set up may be stored in the oven memory to be retrieved next time you need it. You may save the most commonly used settings and combinations for your favourite cooking method.

EXTRA programs: Plus for the right help at any time

Also to mention EXTRA program which includes features like Cleaning+, Defrost+, Probe+ (allowing use of a meat probe), and various alternative uses of heating such as Preheat+, Warming+ (for keeping cooked food warm), or Serving+ (to heat your plates).

Main menu - Touch by touch. Slide by slide.

Plus for rapid access to desired contents! Initially, the display will indicate time and date. As you touch the display protected by the glass screen, the main menu appears, to allow you to set the time and date, as well as language – offering you a choice of 30 options. Main menu is also your gateway to the cooking program menu: SIMPLEbake, AUTObake, PRObake, STEPbake, MYbake and EXTRA.

SIMPLEbake - Plus for the simplest way to your favourite dish at the time you want!

When the SIMPLEbake option is selected, nine photos appear on the interactive colour display, representing 9 categories of dishes that are most commonly cooked in the oven. The preset program already includes the settings for the choice of heaters, the level at which to insert the baking tray or wire support, and duration of the program assuming a standard quantity. The program will adjust automatically to your input of estimated weight, choice of doneness, and perhaps the timing of the completion of the dish. iChef+ will communicate every simple step to be made, and when the food is ready it will only wish you Bon Appétit.

AUTObake - Plus for a lavish choice of 65 preset dishes!

iChef+ already includes preset optimum settings for 65 dishes in 10 categories. The settings are adjusted to the amount, desired level of doneness, and perhaps the timing of the completion. Choose the category of dishes (e.g. meat, vegetables, pastry, etc.), select the dish from the category and press START. The program will ask about approximate amount, desired level of doneness, and the time you wish your food ready. All other adjustments are made automatically and the program delivers reliable and tasty results at the time you specified.

PRObake - Plus for masters looking for total control!

PRObake choices leave the chefs with all the creative freedom they may wish for, while elevating the reliability and accuracy of cooking procedures to a new level. Do you wish to use only some heaters, accurately set the temperature, etc.? No problem! You may use the oven in the conventional way you are used to. But the innovative display allows even more. Cook in several steps: the revolutionary new sub-program STEPbake, a unique and patented feature, allows you to set up to 3 stages with different, fully customized settings! This is a true revolution in simple presetting.

STEPbake - Plus for cooking in accurately defined steps!

The settings used in combination with your own PRObake choices do not have to be changed during the cooking procedure; rather, you may define them in advance! For example, you can start with low temperature, then step up to high, and finish with medium; you may want all heaters to work at the beginning, but only the upper one from there on; you may want the settings to change in particular time intervals – it is up to you. Innovative, patent protected system allows setting up to 3 subsequent combinations of heating system, temperature, and duration – in a straightforward way. The settings currently effective in the oven are always displayed.

MYbake - Plus for recreating your most successful combinations!

MYbake program allows selecting preset recipes and storing your own combinations to keep a cooking library of settings for up to 120 dishes. The memory program offers 10 categories of food (such as meat, fish and clam, vegetables, bread etc.) and 15 dishes and combinations used to cook them within each category. Your favourite dishes may be saved from the AUTObake program, or you may store any desired dish for which you have created your own favourite procedure using the PRObake and STEPbake functions. Hence, reliable automatic repetition of the procedure is always available just a touch away!

EXTRA - Plus for the right help at any time – at the right temperature!

EXTRA choices allow automatic adjustment of temperature for the task of your choice, such as rapid preheating with the Preheat+ feature, keeping the cooked food warm with Warming+, heating the plates before serving with Serving+, etc. There are also convenient temperature presets for defrosting frozen food with the Defrost+ feature. The EXTRA choices also include settings for the meat probe (Probe+) and simple cleaning with nothing but water (Cleaning+).

iChef+
Global revolution through unique touch control.

Plus for more pleasure with professional effects – by logical touch control through colour icons! Gorenje+ offers the first ovens with unique electronic programming module and a large colour display that allows selecting the functions simply by sliding your finger across the screen. The complex innovation translates into simplicity of use and highly appealing form. Controlling your oven becomes pure pleasure ringing a familiar bell of the most inspiring experiences offered by consumer electronics products. This is a revolution that employs the most powerful computer control to date to allow excellent results for beginners and professionals alike. Simple, logical, innovative. Plus for cooking and gourmet pleasures!

Main menu
Touch by touch. Slide by slide.

Plus for rapid access to desired contents! Initially, the display will indicate time and date. As you touch the display protected by the glass screen, the main menu appears, to allow you to set the time and date, as well as language – offering you a choice of 30 options. Main menu is also your gateway to the cooking program menu: SIMPLEbake, AUTObake, PRObake, STEPbake, MYbake and EXTRA.

SIMPLEbake
Plus for the simplest way to your favourite dish at the time you want!

When the SIMPLEbake option is selected, nine photos appear on the interactive colour display, representing 9 categories of dishes that are most commonly cooked in the oven. Select the category of the dish you wish to prepare. The preset program already includes the settings for the choice of heaters, the level at which to insert the baking tray or wire support, and duration of the program assuming a standard quantity. The program will adjust automatically to your input of estimated weight, choice of doneness, and perhaps the timing of the completion of the dish. iChef+ will communicate every simple step to be made, and when the food is ready it will only wish you Bon Appétit.

AUTObake 
Plus for a lavish choice of 65 preset dishes!

iChef+ already includes preset optimum settings for 65 dishes in 10 categories. The settings are adjusted to the amount, desired level of doneness, and perhaps the timing of the completion. Choose the category of dishes (e.g. meat, vegetables, pastry, etc.), select the dish from the category and press START. The program will ask about approximate amount, desired level of doneness, and the time you wish your food ready. All other adjustments are made automatically and the program delivers reliable and tasty results at the time you specified.

PRObake
Plus for masters looking for total control!

PRObake choices leave the chefs with all the creative freedom they may wish for, while elevating the reliability and accuracy of cooking procedures to a new level. Do you wish to use only some heaters, accurately set the temperature, etc.? No problem! You may use the oven in the conventional way you are used to. But the innovative display allows even more. Cook in several steps: the revolutionary new sub-program STEPbake, a unique and patented feature, allows you to set up to 3 stages with different, fully customized settings! This is a true revolution in simple presetting.

STEPbake
Plus for cooking in accurately defined steps!

The settings used in combination with your own PROba e choices do not have to be changed during the cooking procedure; rather, you may define them in advance! For example, you can start with low temperature, then step up to high, and finish with medium; you may want all heaters to work at the beginning, but only the upper one from there on; you may want the settings to change in particular time intervals – it is up to you. Innovative, patent protected system allows setting up to 3 subsequent combinations of heating system, temperature, and duration – in a straightforward way. The settings currently effective in the oven are always displayed.

MYbake
Plus for recreating your most successful combinations!

MYbake program allows selecting preset recipes and storing your own combinations to keep a cooking library of settings for up to 150 dishes. The memory program offers 10 categories of food (such as meat, fish and clam, vegetables, bread etc.) and 15 dishes and combinations used to cook them within each category. Your favourite dishes may be saved from the AUTObake program, or you may store any desired dish for which you have created your own favourite procedure using the PRObake and STEPbake functions. Hence, reliable automatic repetition of the procedure is always available just a touch away!

Extra
Plus for the right help at any time – at the right temperature!

EXTRA choices allow automatic adjustment of temperature for the task of your choice, such as rapid preheating with the Preheat+ feature, keeping the cooked food warm with Warming+, heating the plates before serving with Serving+, etc. There are also convenient temperature presets for defrosting frozen food with the Defrost+ feature. The EXTRA choices also include settings for the meat probe (Probe+) and simple cleaning with nothing but water (Cleaning+).

Compact+
More harmony, more convenience

Plus for simple pleasures and major thrills! Gorenje+ steam oven, select microwave ovens and coffee machine will elevate your kitchen experience as they grant you the luxury of quickly preparing your favourite dish or enjoying the perfectly brewed cup of coffee; moreover, they will introduce an air of prestige. Gorenje+ compact built-in appliances pride on their quality modern materials and boast both form and function that make many tasks much simpler. In addition they look great without overpowering the style of your kitchen!

Steam oven
For a wholesome meal

Plus for vitamins and nutrients locked in the food! Gorenje+ steam oven is yet another convenient addition to liven up your kitchen. It is simple to use and it allows selecting and combining the cooking processes that truly contribute to a healthy diet. Steam cooking goes a long way in providing quality and balanced meals every day. The food will retain that full flavour and colour, as well as minerals.

Built-in coffee machine
Fully automatic

Plus for custom made coffee – whenever you feel like it! On the outside, the appliance features smooth lines characteristic of the entire Gorenje+ range. The inside offers intelligent solutions that allow attaining professional results with ease. The coffee machine is operated via an LCD display. Choose between five different flavours of coffee: from very mild to extra strong. Use ground coffee or roasted beans, and set the coarseness of the coffee grinder from nine levels. Save your favourite settings and next time, they will be available at a touch of a button. Connoisseurs will appreciate the option to set the brewing temperature, and the nozzle for frothing the milk for a firm cappuccino. Special program for automatic cleaning and other advanced functions make cleaning and maintenance a breeze.

Combined microwave ovens
Indispensible for those on the fast lane

Plus for more cooking methods in a single compact appliance! Combined microwave ovens with appearance that harmoniously matches that of all other Gorenje+ appliances allow both conventional cooking and the use of microwaves. Combination of convection and microwaves affords even more rapid preparation of select delicacies. Plus for the tempo of modern lifestyle!

Multizone+

Gorenje+ induction hobs offer the luxury of connectible coking zones. Combined into larger heating areas, they allow the hob to adjust to the cookware of unconventional shapes or sizes. A combined, extended heating area lets you optimize the use of cooktop space, making full use of induction even when cooking in oval dishes. Powerboost+ function is there to supply the extra power when needed.
Choose a hob with four or two Multizone+ heaters. Four special heaters can be merged into two large cooking zones, while two heaters with this amazing feature will blend into one extended zone. With plus features!

A+ gas heater
Efficient use of gas

Plus for efficiency! Innovatively designed Gorenje+ gas hob burners optimize the flame to allow faster cooking and ultimate efficiency of the use of gas. Owing to the construction of the burner, gas is combined with air before it actually reaches the burner. Air and gas mixture is closer to optimum than in conventional burners used to date, and the use of gas and control of flame are considerably improved. Burners are not assembled from several parts; rather, they are cast as a single piece which also makes cleaning truly simple.

Wok+
New dimension of heating

Plus for fast and wholesome cooking! Selected gas hobs feature special high-performance Wok+ burners highly suitable for rapid and efficient heating of cookware such as the Asian wok. Faster and more efficient heating delivers superior results with some cooking techniques. Wok+ burners are available on both glass ceramic and stainless steel hobs with one, four, or five gas burners.

Slider+
Flexible control of each cooking zone

Plus for excellent control of power and cooking time! Special innovative sliding zone allows perfect control over the power level for each cooking zone. In addition, timer can be set for each zone as well. Slider+ is also intended for simple control of special functions such as preventing boiling over, Heating+, Melting+ and Lock+.

Respire+

Gorenje+ cooker hoods, employing modern ventilation technology, delivering high performance and silent operation, and offering many smart features, are like a new window in your kitchen. They endow the kitchen with the fresh feeling of cosiness that you can breath in every time, free of any unwanted odours. They can operate 24 hours a day, or at previously programmed times. They work! With plus effects!

Boost+
Extra powerful air extraction

Plus for immediate extraction of superfluous steam emerging from the pots! Choose the Boost+ function and your hood will operate with extra power for several minutes. Intensive air suction will be switched off after a few minutes and the hood will return to its most recent setting. There is no off switch for the Boost+ function. When the hood is done with odour extraction, it will return to previous settings automatically.

LED+
Lighting of the cooking hob

Plus for efficient use of energy and excellent view of the cooking hob! Select Gorenje+ hoods feature highly efficient light-emitting diodes (LED). Compared to other sources of lighting, they provide brighter illumination with minimum use of power; moreover, their useful life is up to three times longer. Smartly laid out LEDs provide optimum illumination of the cooking hob – either as an additional or as an independent lighting source.

P.A.S.+
Modern extraction technology

Plus for the smart targeted extraction with less noise! Gorenje+ cooker hoods feature a revolutionary new P.A.S.+ system that does not extract the air only through the central part, but rather directs extraction power to the edges as well. Such approach reduces power consumption and noise, and improves the efficiency of air extraction.

Refresh+
Constant ventilation

Plus for making sure the air is fresh even when you are not at home! The cooker hood may switch on automatically every hour to operate for five minutes. Simply activate the Refresh+ function. It will make sure the air is fresh 24/7, or as long as you choose to leave it activated.

Total+

Gorenje+ fridge freezers feature improvements that propel them towards perfection. Their appearance matches other exclusive Gorenje+ appliances that endow the kitchen with that final touch of sophistication. Their interior pleases with splendid details. Edges lined with high-grade stainless steel reflect the abundant lighting that allows a clear view. Special drawers, shelves, and compartments are designed and fitted with functional solutions to allow optimum storage for any type of food. Fresh produce will keep longer; smaller items will be more readily available; large items will be stored more safely. State-of-the-art air circulation technology, accurate control of temperature zones and humidity, and prevention of condensation, frost, and ice go without saying in appliances of such class. Everything was smartly thought out. Smart plus!

LED+
Fully illuminated interior

Plus for access to stored food – even those items in the back corner of the refrigerator! Most Gorenje+ fridge freezers feature a carefully designed LED+ lighting system that uses highly efficient light-emitting diodes (LED). Smart placement in just the right spots allows optimum illumination of the appliance interior. In addition, LEDs are appreciated for their long useful life and power efficiency. In some models, a special white halogen light with daylight effect makes the view into the refrigerator even clearer!

Zero+
Freshness lasting three times longer

Plus for the vitamins and aromas locked in the fruits, vegetables, and other fresh produce! Save them in the special Zero+ drawer where sensor control keeps the temperature around 0 °C, thus creating ideal conditions for fresh food which will keep three times as long, retaining its natural properties. The drawer is suitable for storing many types of fruit and vegetables, fresh meat, fish, seafood, fresh dough, etc. Retractable guides allow convenient view of the drawer contents.

Airflow+
Continuous circulation of cool air

Plus for constantly ideal temperature! Gorenje's own air circulation system Airflow+ maintains the desired constant temperature. In addition, the cold shower system is in operation simultaneously, supplying cool air to special compartments and keeping temperatures there between 0 and 3 °C. The principle of cold shower is connected to the smartly laid out slots placed above the Zero+ drawer which target the air directly on the food stored in this temperature zone. Simultaneous operation of both systems is faster and more efficient than the conventional cooling system.

A++
40% higher power savings

Plus for the environment and your family budget. Select models of Gorenje+ fridge freezers are in the elite company of the most energy efficient appliances to date. They are rated A++ which means that their power efficiency is 40 percent above that of the A-class appliances. Such characteristics are made possible by improved insulation, door sealing, and cutting-edge refrigeration system components.

Settings+
The first in the world with capacity for 17 place settings

Plus for as many as 17 place settings! Gorenje+ offers an XL dishwasher model with surprisingly spacious interior. Four baskets allow washing up to 17 place settings at a time! The machine with new interior layout and smart placement of spray arms is 86 centimetres high. Even the standard-dimension machine can wash incredible 16 place settings in a single cycle! Gorenje+ dishwashers deliver excellent washing results and thorough rinsing.

Steel+
Vital parts made of steel

Plus for useful life! Eight essential parts of Gorenje+ dishwashers are made of high-quality stainless steel. Carefully chosen material is not only used for housing and baskets, but also for the heater, spray arms, tub, filters, water spray pipe for the upper basket, and even the dishwasher feet. The quality of steel prolongs the appliance's useful life which is further guaranteed by the warranty period for Gorenje+ appliances.

Power+
Incredible power of two nozzles

Plus for the power of water reaching every corner and tackling the most heavily soiled dishes! Gorenje+ dishwashers feature spray arms at as many as 9 levels! By directing and dispersing the water, they make sure that dishwashing power is at its optimum at all levels, in all baskets. Baking and roasting enthusiasts will be thrilled about washing their baking sheets and trays in a special zone designed to yield better effects in eliminating the stubborn residues from the cookware. The layout of the spray arms allows the water to access every corner of the machine, thus delivering superior dishwashing and rinsing results.

LED+
Clear view in blue, red, and green

Plus for total control of dishwasher operation! Special LED lamp installed on the lower part of the dishwasher door constantly indicates the current stage of the dishwashing program. Blue light stands for the beginning of the program and informs the user that it is still possible to add dishes to the machine without compromising on the final effects. Red light goes on when the detergent has been released. In this stage, adding items or otherwise interrupting the washing program is no longer desired. When the green light appears, the washing cycle is over. Completion of the program is also signalled by a short beep, while the green light remains lit for two hours. LED lamps are extremely power efficient and have a long useful life.

A collection with a timeless air of perfection

Design that lasts. The alluring, refined and clean cut design makes the Gorenje Pininfarina Steel Collection an unquestionable design icon.

Gorenje Pininfarina Steel Collection materializes the urban trends of interweaving materials and colours; metal and glass. A surprising combination of textures is enchanting and alluring, and the straightforward use is convincing and exciting. No exceptions, no compromises. The collection comprises an elegant fridge freezer with an innovative window allowing immediate view of the interior; a built-in oven; SliderTouch glass ceramic hobs and induction hobs with unique MultiSlider electronic touch control developed at Gorenje; innovative gas hob with a glass ceramic plate and advanced electronic touch control; s cooker hood; and decorative panels for the dishwasher and the microwave oven.

High tech harboured behind the reflections of genuine metal

Gorenje Pininfarina Steel Collection features several innovative technological solutions. HomeMADE oven excels with user-friendly DirecTouch control and the innovative arched interior that yields, in combination with the patented PerfectGrill two-level heater placement, excellent results as it mimics the traditional wood-fired ovens. Perhaps the most striking novelty among hobs is the gas hob on glass ceramic plate with specially designed cast iron support grid and advanced electronic TouchControl feature. An upgrade to the TouchControl feature on gas hobs is the automatic timer - an original novelty in gas hob control - which allows accurate setting of cooking time independently for each burner. If the flame goes out, electronic regulation will take care of automatic restart while clearly laid out control modules will allow monitoring the status of each burner.

In addition, the slide control function for induction hobs was upgraded as a result of Gorenje's in-house R&D. MultiSlider innovative slider control technology allows perfect control of power, cooking time, and other functions for each cooking zone separately as every field features a dedicated program timer and a slide control module.

Prestige and timeless elegance

The bold lines of the new collection, following the idea of outstanding design, will blend seamlessly with the ambiance and complement it in a perfectly organic manner, elevating its true value. Gorenje Pininfarina Steel Collection addresses the fans of superior design and authentic materials that bring out the timeless beauty from Gorenje's exclusive appliances and designer collections, providing the best answer for their lifestyle. The new collection is a symbol of comfortable life sought and cherished by modern consumers that will only settle for the best as their lifestyles set new trends.

The collection was designed by Paolo Pininfarina, a globally renowned figure in the world of design, the icon of the Pininfarina Extra Company and – since 2008 – the president of the entire Pininfarina Group. His vast portfolio includes the legendary Ferrari, while his most resounding project that carved out his name in the history of design, was the 2006 Turin Winter Olympics torch. www.pininfarina.com
 

The touch of light

Teaming up with Gorenje was a perfect opportunity to pursue a desire Karim has had for ages: to introduce design into simple, everyday objects such as household appliances, to marry his imagination to advanced technology, and to create a top-class collection of appliances that will provide a memorable experience for all senses.

“I have wanted to design appliances for ages. It was a great exercise in rethinking the banal. Too often we are relegated to tired archetypes. Design is about shaping contemporaneity. Design is critical to our environments, to our daily experiences, our products, our everything.” comments Karim Rashid and adds: “Everything needs to be designed, from our airplane interiors to our shampoo bottles to our money. We need to beautify this planet in every aspect, in every corner of the earth.”

He has designed products ranging from vacuum cleaners to furniture, children’s toys to luggage, television sets to perfume bottles and lighting fixtures. As an interior decorator, he has also designed several famous hotels and clubs; and now on Gorenje household appliances which, incidentally, he is using himself: “Over the past years Gorenje has proven to be a company that has a strong interest in contemporary design. I have been following and appreciating their successful collections. When they contacted me to design the new Gorenje collection it took very little discussion to get the project started. I knew the company also because I do a lot of work in Eastern Europe and have an apartment in Belgrade with Gorenje appliances.”

Gorenje is equally thrilled about the collaboration with Karim. They are impressed by his charisma and the daring colours featured in his designs. To evoke the appearance of colourful elegance, they decided to employ LED technology, regarded as an innovative lighting solution of the future. “Hence, Gorenje is the first home appliance manufacturer to offer a solution that allows the users to change the colour of their appliances, using the innovative MoodLite technology developed by Gorenje. The vertical LED light stripe allows several colour versions, providing the option to adjust the appearance of the appliance to one’s current mood, or indeed one’s lifestyle", commented Mr. Aleksander Uranc, Gorenje marketing director.

MoodLite Technology

MoodLite Technology. A touch of light and colour. Day in, day out, yet differently each day. It allows a play of colour, and affords endless freedom to the inspiration and emotions of each moment. Seven colours for seven moods. Seven colours for seven days, or for each day at a time. Do not adapt to the moment – let the moment be shaped by your desires. MysticWhite, BabyPink, HotPink, DeepPurple, SkyBlue, LimeGreen, JuicyOrange. Your home can be different. Each day and each moment.

Undisputed talent of the world-famous designer icon Karim Rashid, Gorenje’s high quality execution of all details, and application of durable materials are the essential elements that make a memorable collection.
 

Reflections of magical light and modern aesthetics of new ovens charm your senses. Cuisine becomes a play, creation by touch which never fails. The colour of light echoes the colour of the moment. MoodLite technology does not only endow the ambiance with the desired hue of colour; when activated, it also affords a look into the oven interior, while the red tint will warn you of high oven temperature. New generation ovens proudly feature a number of patented innovative solutions.

HomeMADE

The innovative design of the HomeMADE oven cavity, featuring a vaulted ceiling and rounded side walls, coupled with precisely thought-out heater placement, delivers superior cooking results. The unique novelty inspired by traditional wood-fired bread ovens relies on highly efficient and fully uniform distribution of hot air.

DirecTOUCH

A perfect result in only three simple steps. Patent-pending electronic programming module is a revolutionary novelty in touch screen appliance operation. Numerous preset programmes automatically set the right combination of heating elements, temperature, and cooking time, while additional settings make the use simpler and save even more of your precious time.

MoodLite

Aesthetics or functionality? Our cutting-edge technology delivers both. MoodLite technology does not only endow the ambiance with the desired hue of colour; when activated, it also affords a look into the oven interior, while the red tint will warn you of high oven temperature. The light band is both an aesthetic form and an innovative function.

Cooking is a pleasure. The experience of gentle feel and creative inspiration. Innovative and technologically perfected cooking hobs, all in stylish white colour turn even the most challenging culinary endeavours into playful creation and pure aesthetic pleasure. The alluring lines in the graphical pattern will seduce your senses. Discretely, subtly, yet convincingly they stress the sensuality of minimalism, caracteristic for Karim's design. You can choose among cutting-edge induction or hi-light glass ceramic hobs or modern gas hobs on white glass with a wok burner.

Induction

The cutting-edge cooking hob boasts speed, low energy consumption, safety, and touch control. The PowerBoost function additionally ups the performance and capacity of the induction cooker. The instantaneous response prevents liquid from boiling over and spares you the tedious cleaning.

Glass ceramic hob with hi-light heaters

Efficient and simple. A heater with a two ring heating zone and a special oval ring heating zone enables full adjustment to various types of cookware. Thus, the cooking zone can be simply enlarged to desired dimension in order to save energy.

Gas cooking hob with a wok burner

Modern gas cooking hob on stylish white glass, with ergonomically designed knobs and excellent layout, is a perfect setting for superior cooking results. The fans of Asian cuisine will be thrilled by the wok burner that delivers three rings of flame, formidable heating power, instantaneous response, and rapid performance.

In a modern kitchen, the cooker hood is the central expressive element of design and the most appealing feature of the space. The new hood which endows your space with air and light, brings the freshness of new form, and convenient innovative features. A single touch of the MoodLite strip will turn the space into an oasis of select hues that will caress the senses and evoke a very special atmosphere. Made of aluminium and glass with minimalist graphics that convincingly chart out new directions of modern kitchen design.

TouchControl

The keys and knobs are a relic of the past; what remains is pure simplicity and aesthetics. The electronic version of the cooker hood is a breakthrough in user-friendly operation. Carefully studied positioning of the control section on the LED-illuminated strip enables simple setting of the extraction power adjustable in four levels.

Halogen lighting

In addition to its primary function of vapour extraction and air filtration, the cooker hood is an additional source of light that provides optimum illumination of the cooker surface. Halogen lighting is also more powerful and economical than the conventional one.

MoodLite

The multi-colour LED-illuminated strip visually merges the cooker hood with other appliances in the kitchen. Colours for every mood and ambiance. Smoothly uniform and harmonius.

Karim Rashid is an award-winning industrial designer who has undertaken projects for hundreds of clients all around the world. A luminary in the world of international industrial design, this prolific designer and undisputed king of colour comes from New York, where he applies his talents to numerous fields: furniture, architecture, lighting, tableware, and - from now on - household appliances.

From Shoes to XXL armchairs, his sculptural and playful, round and colourful, fashionable and sober style is totally in tune with today and tomorrow. Working with clients as prestigious as Issey Miyake, Prada, Alessi, Sony, Umbra and Bozart, his career path has been lined with international awards such as the Sleep05 for the renovation of the Semiramis Hotel in Athens.

Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, I.D. Magazine Annual Design Review, IDSA Industrial Design Excellence award. He holds honorary doctorates from the Ontario college of Art & Design and Corcoran College of Art & Design. 2007 highlighted Karim’s largest retrospective to date at the Instituto Tomie Ohtake in Sao Paolo, Brazil. Most recently, Karim curated the exhibition Totally Rad: Karim Rashid does Radiators for Museum of Art and Design in New York City.  Karim is a frequent guest lecturer at universities and conferences globally, disseminating the importance of design in everyday life. Karim’s work is featured in 20 permanent museum collections and he exhibits art in galleries worldwide.

A reflection of light in your kitchen

Just as minimalist, elegant, and refined as its black predecessor, Gorenje Ora-Ïto White Collection combines the technology and quality with the design talent of the globally renowned French designer of the young generation, Ora-Ïto. Minimalist elegance and the bold distinctive design are forged into a world of coexisting complexity and simplicity – "simplexity" – as Ora-Ïto dubbed his style. Overwhelmed with creative inspiration, Ora-Ïto revealed that to him, white is a magical and timeless colour that gives objects a dimension of modernity. "In my eyes, white is much more than just a colour. It is the symbol of my vision of the future which is my main source of inspiration... White is the colour that best represents the light. White actually has the magical capacity to become light by reflection. It has the power to transfer light by reflection, creating a sense of brightness that optically enlarges the space... Hence, white is much more than a colour or a hue: it is becoming matter, owing to the light it radiates, inviting us to taste today the days that are yet to come ..."

The Gorenje Ora-Ïto White Collection includes a freestanding fridge freezer, a multi-function built-in oven with electronic controls, a glass-ceramic induction hob, a cooking hob with gas burners on glass surface, an elegant chimney hood, and decorative panels for the dishwasher and microwave oven that round up the harmonious design of the entire collection. The appliances of the Ora-Ïto White Collection rank in the highest "A" energy classes and feature all modern user functions. They are distinctive for the harmonious appearance of their front panels which are covered completely in white glass, and handles made of brushed aluminium in stainless steel colour.

The Gorenje Ora-Ïto White Collection is refreshingly fashionable and amazingly eternal. It is like a well-tailored white shirt made of high-quality cotton, which never disappoints. It is eternity caught in simple lines, high-quality materials, and superior technology. Such a combination is always in fashion.

The line is intended for both the beginners and the advanced users who know exactly which functions and features of each appliance they truly need and actually employ. Hence, users of these appliances – all of which are rated in the highest energy classes A, A+, and A++ - will only pay for what they truly use.

The Gorenje Simplicity Line is tailored to the modern user who feels that making repeated decisions between a plethora of programs and functions is simply superfluous and wishes instead for a simply way of controlling the home appliances. A single twist of the dial is enough to select the preset program, indicated with the corresponding symbol, and the intelligent UseLogic© technology takes care of everything else.

Hence, these appliances actually make life easier, save time, and relieve the users of tiresome browsing through the instruction manual every time they want to select a program on their oven or washing machine. Simple and logical, without redundant additional choices that end up confusing the users and impose additional burden both on them and on their budgets.

The combination of glass and metal materials appears pure and simple, yet elegant and sophisticated. The ergonomically designed dial, a hallmark of the collection, and a polished aluminium handle endow the entire collection with a sense of unity. The appliances are available in two colours, white and black. Light and Night.

Efficient, economical, and simple operation of Gorenje's appliances of the Simplicity Line will simplify your lives and leave you with more leisure time for fun and pleasure.

Living a simpler life has become a trend, a motto pursued by many across the globe. Although it may be difficult to sail against the wind, it can still be perceived that money and social status have conceded position on the top of our priority lists to values such as health, happiness, social accountability, and living a fulfilling life. In the words of one of the pioneers of a different lifestyle, the author of the book "Voluntary Simplicity & The Living Universe", and numerous articles and lectures, Duane Elgin, "... living a life that is outwardly simple yet inwardly rich."

The efficiency and simple operation of the Gorenje Simplicity line make our lives easier, offering us more leisure time, more pleasure, and more joy.

• A single logical dial
  SIMPLICITY offers the most logical choices – the ones you truly use. A single attractive dial does everything!
• Intelligent design
  SIMPLICITY will please your eyes with thoughtful form and genuine materials. It saves your energy with ergonomics: no unnecessary moves and no tedious selection of the right program!
• Economic operation
  SIMPLICITY shows its respect for the environment by low consumption of power and water and silent operation.
• Affordable price
  SIMPLICITY is easy on your budget: you only pay for what your truly use – owing to the superior technology integrated into these appliances!

Gorenje Simplicity ovens

Using a Gorenje Simplicity oven will be a breeze even for the perfect beginner. A single turn of the ergonomically designed dial is enough to select the preset program while the UseLogic© technology takes care of the rest – without tiresome studies of the instruction manuals and countless choices and decisions. Trust the technology to set the temperature and cooking mode, and use your time for something more pleasant! Pizza delivery? No problem: at your home, with a single twist of a dial.

Gorenje Simplicity multifunctional ovens have an operating capacity of 60 L and enable cooking at three levels at a time. The innovatively designed and patent-protected HomeMADE technology with a remarkable form of the oven interior, featuring a vaulted ceiling and rounded lateral walls, in addition to the PerfectGrill multi-level heater placement reliably delivers excellent cooking results.

The FastPreheat function will heat up the oven to 200°C in merely six minutes, while the outer side of the oven door will remain cool and safe to touch throughout the cooking process, owing to the heat efficiency of the CoolDoor technology. Excellent door insulation, paired with special reflective films on the glass improves oven performance while reducing power consumption. In addition, the glass door enables excellent insight into the oven interior while the ergonomically designed handle made of polished aluminium offers a safe and firm grip.

Gorenje Simplicity cookers

Gorenje Simplicity cooking hobs are available with induction and hi-light technology as well as with gas burners. The key advantage of the Simplicity cookers is the simple touch control. The control area with large and intelligible symbols is positioned centrally, thus being equally friendly to both left- and right-handed people; above all the optimum choices are always right in front of the user's eyes. The brushed edges of the glass ceramic cookers enhance the appearance of the appliance and allow simple cleaning, while the durable cast iron grid on the gas cookers give the impression of a professional kitchen.

On today's cooking hobs, cooking is a matter of a gentle touch, inspiration, aesthetics, and innovative ideas. Technological perfection of Gorenje cookers adds its own distinctive touch to this trend: through plain and simple operation, it turns even the most challenging culinary endeavour into an act of effortless and playful creativity.

Casting the spotlight on the induction hobs, these are among the most power efficient, modern, and safe cooking appliances in the market. Up to 30 percent faster heating and up to 40 percent lesser power consumption are only the two perhaps most convincing arguments supporting the decision to opt for an induction hob. Adding to this the simple cleaning using nothing but a wet cloth – even during cooking, as the hob surface remains cool – there should hardly be another reason to hesitate. As the cooking hob will both heat up and cool down rapidly, you will not only save power but also your time as your food will be ready sooner.

The prompt response to any change in the temperature settings will please the seasoned chefs as it allows perfect control required in some more tricky procedures such as melting chocolate for delicious frostings, and other sensitive culinary adventures.

Gorenje Simplicity washing machine

The pure and simple operating principle employed in Simplicity appliances is based on years of experience of the European users. The logical dial includes several icons representing the most commonly used preset programs: Cotton 60°C, Mix 40°C, and Delicate 30°C.

These are the most often used programs in European households, representing as much as 80 percent of all washing requirements. The innovative and intelligible logical program layout on the large centrally positioned dial further facilitates the choice of the most suitable washing program. Leave the washing to a true expert.

The Gorenje Simplicity washing machine boasts the AAA rating that witnesses the optimum power efficiency, washing, and spinning effect delivered by the advanced and steadfastly reliable UseLogic© technology. Power consumption is 10% lower relative to the standard of the A class indicated on the energy label, while washing and speeding effects meet the criteria of the A class.

This, however, is only the beginning: the same technology also allows simple and straightforward operation where the desired washing program is activated by a single twist of the logical dial, without superfluous selections and choices between temperatures, quantity of water, and spinning intensity. The washing machine will do that for you! If, however, you prefer to take control of the washing procedure, you can do so via a sleek LED display that indicates spinning rpms for the selected program, duration of the program, and the time remaining until the program completion.

Washing machines of the Gorenje Simplicity Line enable several other ways to save time and energy: for example, the machine can be loaded whenever you see fit, but the start of the washing can be delayed by up to 42 hours, allowing you to wash during the lower power rate periods.
If you wish to devise your own programs, the three function keys will allow you to reduce the spinning speed for easier ironing (the EasyIron feature), include additional rinsing e.g. for children's clothes (AntiAllergy), or shorten the duration of the washing cycle by selecting the EcoCare feature. Less spinning will allow easier ironing, additional rinsing will be a welcome option for the allergy-affected, and shorter cycles will suffice for less soiled laundry.

And the large items? The 33-cm opening and the door that opens to an angle of 183 degrees will allow you to effortlessly load and empty the drum. Hence, loading large items such as blankets, pillows, and other bedclothes will no longer be a complicated endeavour.

Gorenje Simplicity combined fridge freezer

The key assets of Simplicity refrigerators are the caring selection of materials and elegant design. They share the distinctive appearance of the other appliances in the collection, featuring the ergonomically designed control dial and the convenient vertical handle made of polished aluminium, offering comfortable opening.

Gorenje Simplicity Line offers two combined fridge freezer models in black or white. The combined appliance with a net volume of 312 litres only consumes 209 kWh of power per year, thus reaching the top A++ energy class. The combined fridge freezer with a volume of 305 litres and NoFrost Absolute technology is ranked in the A+ class. Both models feature superior thermal insulation, improved door sealing, and state-of-the-art refrigeration system components that reduce power consumption to a minimum.

The cutting edge No Frost Absolute technology prevents accumulation of frost on the food and interior walls. Thus, it will save you from the tedious waste of time, which is cleaning and defrosting the fridge. In addition, it allows optimum operation and space usage in the freezer compartment. Another notable feature is the Cool'n'Fresh drawer. A fan directs the cool air directly into this vegetable crisper and fruit or meat bin, prolonging the freshness of your food and helping it retain the natural aroma. Now, you will have more time to use it all and throw nothing away.

Owing to the luxury of space in the deep shelf of the refrigerator door, the dilemma of how to store the large, up to 2.5-litre bottles, is a relic of the past; the refrigerator can accommodate everything. In addition, the anti-bacterial treatment of interior fittings and accessories, and appealing halogen lighting are two further convincing points.

Hence, the spacious refrigerators of the Gorenje Simplicity line, with optimum shelf and drawer layout and the efficiency of the highest energy classes A+ and A++ will surely meet any standard and requirement of modern consumers.

Gorenje simplicity dishwasher with decorative panel

The offer of Gorenje Simplicity appliances also includes the fully integrated dishwasher with AAA washing, drying, and power efficiency rating, total AquaStop protection and a clever selection of the most commonly used presets. Hence, five programs are available for washing up to 12 settings at a time. The programs are adjusted to various types of dishes and the level of soiling. Top three programs by popularity include the Sensitive program for delicate dishes, Super programs when heavy duty treatment is required, and the Normal program for moderately soiled dishes.

The AAA rating is a result of the dishwasher's optimum energy efficiency, efficient water management resulting in a minimum water consumption of 12 litres, and excellent drying process that is also A-rated in terms of energy class.

Dishwasher interior is made of stainless steel, which makes cleaning simple and the appliance useful life longer. The heater is concealed in the appliance bottom. This leads to optimum usage of space which is further enhanced by the adjustable upper basket. Setting it to a higher position, it will allow washing oversized plates and tall stemware. Very simple and very efficient!

Ergonomically designed handle made of polished aluminium complements the minimalist glass façade which merely hints at the complex technology installed behind it. The trendily designed decorative panel of the Gorenje Simplicity Line, with the appealing centrally positioned control dial – the hallmark of the entire collection, can adorn any existing fully integrated dishwasher of any 60 cm model, thus endowing the appearance of the entire line of kitchen appliances with a sense of coherence.

Gorenje Simplicity extraction hoods

When shopping for an extractor hood, contemporary consumers no longer pay attention solely to the technical characteristics and performance indicators; they have come to appreciate the additional functionality and appearance. The cooker hood of the Gorenje Simplicity line features a splendid combination of glass and metal. Furthermore, like other appliances of the Simplicity line, it is distinctive for its centrally positioned ergonomically designed control dial.

This dial allows simple settings of the intensity of ventilation and lighting. Turning the dial to the left will activate the ventilation and the lamp; turned to the right, the dial will only engage the ventilation, without the lighting. The hood is also easy to maintain as its detachable metal grease filter are dishwasher safe. Quick and simple.
 

Cool

The red lacquer-coated RedSet RK 60359 HRD bottom-freezer refrigerator is a true attention magnet in the kitchen. It catches the eye with a height of 1.80 m and modern rounded door shape. Its interior is convincingly spacious with a layout and shape that provides ample space for a remarkable quantity of food and drinks. Design and convenience are perfectly complemented by its economic operation: consuming no more than 209 kWh per year, it ranks in the A++ energy class.

Clean

The Gorenje RedSet WA 72145 RD washing machine featuring the AquaStop function has a double set of assets: the striking appearance houses technology with remarkable ecological properties. Its AAA rating, indicating A-level energy efficiency, and washing and spinning effect, attests to this machine's ranking among the most efficient in the market. Furthermore, many technological improvements allow this high-performance appliance to use up to 20 percent less power than stipulated by the A-class standards, and no more than 49 litres of water per cycle.

Dry

The Gorenje RedSet D 72345 RD condenser dryer is an excellent symbiosis of form and technological perfection, with plenty of handy functions and presets for drying and freshening up your laundry. It boasts a 7 kg-capacity and ranks in the power-efficient B energy clas. The RedSet dryer's large door (34 cm diameter) and wide opening angle of 189 degrees makes for extremely comfortable loading into the alloy steel drum. It meets all expectations of functionality, and its spectacular looks will leave you looking for a spot in your apartment where you can conspicuously display it.

Gorenje upgraded the form of the past with the technology of the future, and added a touch of trendy boldness in an exciting array of new colours championed by the fashion pundits. We believe that contemporary consumers desire more individualism and daring, lively and invigorating colours in their homes. Thus came to life the new retro collection of the economical, and environment-friendly cool beauties in the colours of the rainbow, available in three different and differently charming styles: Chic, Vintage, and Funky. Which is the one for you?

Each of the styles features select colours and various combinations of the refrigerator and freezer compartment. These appliances address the customers with a refined taste who dare to introduce their own lifestyle into the kitchen. The new collection was designed at Gorenje to celebrate the anniversary of launching the first Old Timer fridge freezer a decade ago; the refrigerator proved a real sales hit. Topping the list by popularity was the cult single door retro refrigerator with a special low-temperature compartment, while Bordeaux red and beige have been the most charming colours to date. A few years ago, the refrigerator design was freshened up by a new handle; reacting to the huge popularity among the customers, Gorenje now decided to expand the colour palette.           

"Now, the colour palette is much richer and the colours are more attractive, ranging from the refreshing Lime Green and Juicy Orange, to the dazzling Dark Chocolate and charming Bordeaux Red. The wider range of colours addresses a greater group of potential buyers who have thus far looked in vain for the right colour of their popular fridge model. The collection hallmark remains the rounded retro design while the appearance of the handles has been upgraded. The Funky models will also offer handles in the colour of the housing, while others will feature the timeless chrome version handles" said Tomi Krašovec of the Gorenje Design Studio team upon the launch of the new collection of Gorenje's cult retro fridges.

Chic, Vintage, and Funky. Pleasing every taste.

Gorenje Retro Chic collection will appeal above all to those that appreciate modern classics, minimalism with select pieces of elegant furniture; the resolute visionaries who contend that "less is more" and seek perfect harmony. Gorenje's retro beauties in charming hues of Bordeaux, Silver, and Black will surely appeal to them. Simple elegance where nothing is redundant.

The sober tones of the Gorenje Retro Vintage collection will intrigue the nostalgic romantics who love natural colours. The collection will arouse the attention of those who indulge in the pleasures classic arts and love new images with a seasoned character. For them, the fridge-freezers are available in prestigious colours of Dark Chocolate, Royal Coffee, and Champagne. Only the best will do.

Gorenje Retro Funky collection was created for the playful eternal optimists and curious travellers who just love to be free; the adrenaline lovers for whom sky is the limit. Retro fridges in modern, lively, and alluringly lusty hues: Lime Green, Raspberry Pink, and Juicy Orange. For all who dream in colours.

New Image of Perfection

The perfect appearance houses state-of-the-art technology, user-friendly solutions, and economic operation. Both the cult single-door refrigerators and the two-door combined fridge freezers with freezing compartment below the refrigerator now belong to the economic A+ energy class, while the two-door (Top Mount) models with the freezer above are boast the A++ class rating. Apart from excellent thermal insulation, all models also feature improved door sealing, as well as state-of-the-art cooling system components and refrigeration electronics, all of which are designed to minimise energy consumption.

The modern fridge freezers of the Gorenje retro collection can be electronically controlled via LED screen. In addition to the basic functionality, these models also offer the FastFreeze function for intensive freezing and the SuperCool function for cooling fresh food after a major shopping trip. A special signal LED and a sound alarm will warn you if the temperature inside the appliance rises too high.

The versatile interior and innovative convenient solutions enable optimum use of the storage volume in the new generation Gorenje refrigerators, and numerous the new functions preserve and lock in the quality, colour, and aroma of the food. A special fan-propelled air circulation system featured in the refrigerator compartment of the RK 62358 models directs cool air into the Cool’n’Fresh compartment to constantly maintain a temperature of around 0°C, thus providing optimum conditions for storing fresh food which will remain fresh for much longer.

Sliver-based antibacterial protection of refrigerator interior walls prevents development of harmful microorganisms, contributing to even longer and safer storage of your food.
With the new generation fridges, you will always be ready for a surprise visit as a special bottle rack stores bottles in such way that they do not take up the space for other food in the refrigerator. The rack optimizes the use of storage space, while its slight inclination enables safe storage even for the bottles that have already been opened – making you an excellent host.

Meet Gorenje Retro, a new collection of fridge freezers that will thrill you with the elegant, romantic, or daring colour palette. What you choose is superior technology with a brand new image and a charming touch of nostalgia. The rounded convex design is the hallmark of the entire collection of perfectly designed, economical, and environment-friendly state-of-the-art appliances whose new colours will blend perfectly with your expectations of distinctiveness. Different and in tune with your lifestyle. Be elegant, romantic, playful, or daring. Treat yourself to more. Dare to go further. Pick your style and be – Chic, Vintage or Funky.

Gorenje Retro Chic

Gorenje Retro Chic collection will appeal above all to those who appreciate modern classics, minimalism with select pieces of elegant furniture; the resolute visionaries who contend that "less is more" and seek perfect harmony. Gorenje's retro beauties in charming hues of Bordeaux, Silver, and Black will surely appeal to them. Simple elegance where nothing is redundant.

Gorenje Retro Vintage

The sober tones of the Gorenje Retro Vintage collection will intrigue the nostalgic romantics who love natural colours. The collection will arouse the attention of those who indulge in the pleasures classic arts and appreciate new images with a seasoned character. For them, the fridge-freezers are available in prestigious colours of Dark Chocolate, Royal Coffee, and Champagne. Only the best will do.

Gorenje Retro Funky

Gorenje Retro Funky collection was created for the playful eternal optimists and curious travellers who just love to be free; the adrenaline lovers for whom sky is the limit. Retro fridges in modern, lively, and alluringly lusty hues: Lime Green, Raspberry Pink, and Juicy Orange. For all who dream in colours.

Gorenje Retro Collection with a lush array of colours invites all who have thus far looked in vain for the right colour of their favourite fridge model. Presenting the retro cool refrigerators – Chic, Vintage and Funky. Which is the one for you?
 

The latest freestanding and built-in refrigerators and freezers of the A+++ energy class, presented by Gorenje, owe their efficiency to some remarkable technological improvements: improved insulation systems, innovative solutions in system components, and highly-efficient compressors combine to reduce power consumption to a minimum.

The majority of refrigerators and freezers currently rank in the A+ and A++ energy class. Appliances of the most efficient, A+++ energy class, which offer users power savings of up to 60 percent over the A energy class, are scheduled for this year.

New over old

The most wasteful appliances today are those manufactured ten years ago and earlier. These can consume up to 65 percent more power than new models. Gorenje's study of annual power consumption has shown that an average Gorenje appliance from 1995 consumes about 400 kWh per year; appliances from 2000 consume 320 kWh; from 2005 about 240 kWh; and appliances currently produced only consume 170 kWh per year. Given the fact that 40 percent of power consumed in households is used by home appliances, it’s very important to use those that are energy efficient and environmentally friendly. Moreover, the fact that power rates are almost constantly on the rise is another reason to consider organising our households in a manner that is economical and responsible to the environment in which we live.

Smart features, smart behaviour

Additional savings are made possible by numerous functions like the economy program, holiday program, and the rapid cooling program recommended after major shopping trips. Today’s contemporary consumer living the fast life will also appreciate the simplicity of use and the functional design that provides high-quality food storage and saves some time. One such function is undoubtedly the NO FROST system, which prevents accumulation of frost and ice in the freezer, allowing for optimal use of space and thus saving power.

Furthermore, there’s a lot we can do ourselves. For example, we can make sure the temperature in the refrigerator is at an optimum of about 4 °C, and avoid opening the refrigerator door too often in order to reduce escape of cool air. We should also make sure that only dried and cooled food is stored in the refrigerator and the freezer, in order to prevent the formation of ice which increases power consumption.

One thing to note when choosing a new refrigerator or freezer is the energy efficiency which is indicated by the manufacturers using designated energy classes. Power-efficient Gorenje appliances are additionally labelled with the green Gorenje ECO CARE label.

Hence, offering technologically advanced and environmentally friendly products is one way in which manufacturers team up with customers to preserve the environment for generations to come.

In the past decade, technological development of home appliances saw remarkably fast progress, bringing numerous innovations including some that lead to substantial energy savings. Power consumption was thus more than halved which has contributed to lower carbon dioxide emissions and lower costs. Parallel to the rapid technological development, user conduct and needs are also increasingly changing as consumers act more responsibly with respect to the environment and look for environmentally friendly products.

Ecology is among Gorenje Group's key strategic activities. Consistently with the principles of sustainable development, environment protection is integrated in all corporate processes and decisions. New products are planned consistently with the requirements of environmental design which comprises the entire life cycle of a product, ranging from development, through manufacturing and use, to waste handling following the expiry of the product's useful life. In the development stage, up to 80 percent of the product's effects on the environment during its life cycle are determined. Any negative environmental effects are mitigated by the choice of materials and components to meet the most stringent environmental standards, by environmentally friendly manufacturing, by designing environmentally friendly products, and by responsible waste management. Choice of materials includes the use of ecologically soundest materials that allow simple disassembly and recycling after the end of the appliance's useful life. This involves using as few different types of plastics as possible, and as many standard elements as possible. Environmental effect also depends on the manner and frequency of use of the product. Activating special appliance functions can lead to additional power savings. Gorenje home appliances are built in a manner that allows fast and simple disassembly and they are made of at least 90 percent recyclable materials and components which can be reused in various subsequent production processes.

Aware of the fact that 40 percent of electricity consumed by households is used to power home appliances, Gorenje has been focused on development of energy efficient and economical equipment. The most recent washing machine models used 17 percent less power and 13 percent less water per washing cycle compared to the appliances manufactured ten years ago; power consumption is up to 60 percent lower than ten years ago in refrigerators and freezers, and up to 25 percent lower in ovens.

Constant improvements in power consumption of major appliances resulted in the last five years in the need for a revised standardization of appliance energy efficiency since the A energy class has become too low for the newly attained efficiency ratings. Inadequacy of the existing standards was resolved by adding extra signs to the A class, leading to A+, ++, or even +++ classes. On December 20th 2010, the new official European energy label was adopted which introduces universal communication through pictograms. The labels are effective for refrigeration appliances, washing machines, dishwashers, and TV sets, while other home appliances will follow soon. Gorenje's extra power efficient home appliances are additionally labelled in the stores with the green Gorenje ECO CARE label.

People are becoming increasingly dependant on technology to make tasks more convenient. Induction hobs can do just that, especially as they are almost twice as fast as gas equivalents when it comes to cooking. Speed has been king for a long time, in many different aspects of everyday life, and now there's an improved method to allow for quicker cooking, saving more time in general life. Induction hobs are also said to be considerably more energy efficient than gas hobs, using up to 90 percent of the energy produced in comparison to 55 percent, making them more economical.

Meet XtremePower Induction

However, induction has found room for improvement. With several innovative development solutions, Gorenje further upgraded the functionality of their hobs to place them at the pinnacle of induction technology. Their development experts paid the most attention to issues of cutting the time required to heat liquid to boiling point by supplying more power, how to make control even simpler and operation even quieter, while optimizing the usage of the cooktop surface. With even greater heating power and numerous innovative functions that make cooking simpler, the new induction is even more convincing.

Ultimate Cooking Comfort

The XtremePower induction hobs offer incredible power! When the PowerBoost function is activated, high-performance induction coils made of state-of-the-art materials, and two cooling fans with double operating power will kick in to supply extra power to the hob. Thoughtfully devised electronic switching between cooking zones distributes the power between built-in inductor coils to enable cooking with the highest power setting on all cooking zones simultaneously.

XtremePower induction hobs also offer more space, simpler cookware handling, and better control of the cooking process. The new hobs are available in widths 60, 77, 90, and 110 cm.

Numerous convenient features
BoilControl system can be activated or deactivated at any time to automatically keep the cooking zone at desired temperature and prevent the food from boiling for too long, or even boiling over.

If, however, the food does boil over, the StopGo function will take control of the situation even when, for any reason, the cooking process is interrupted. This function instantaneously turns off all cooking zones while saving all current settings; a simple touch will restore the cooking process. Hence, if the food boils over, the StopGo function can be used to let you clean up and simply continue as soon as you are done.

Slider TouchControl

One remarkable advantage of XtremePower induction cookers is accurate and convenient control of the cooking zones. Each cooking zone has its own module and a touch-controlled program timer, while modern easy-to-understand symbols enhance the clarity of controls. Some models of XtremePower induction offer a unique advanced Sliding touch control – a feature developed in Gorenje. Temperature is set and controlled simply by sliding a finger across the control slider surface which is discreetly integrated into the black background.

SuperSilent and extremely fast operation

Gorenje XtremePower induction hobs operate very quietly, even when all four cooking zones are engaged simultaneously at full power! Intelligent switching between induction coils and use of state-of-the-art components decrease the buzz characteristic of induction hobs.

XtremePower induction is also extremely fast. The Powerboost feature further enhances the performance of the induction hob. So the power of heaters with the new generation induction cookers is boosted by up to 20 percent comparing to its predeccesors and over 50 percent faster than are traditional gas hobs or you coffee will be ready twice as fast.

FishZone Oval Heater

XtremePower induction hobs are fitted with a cookware sensor to deliver optimum cooking zone usage. Ample offer of induction hobs also includes a model with a special oval heater, particularly handy for cooking or frying fish or large chunks of meat.

SoftMelt and StayWarm functions

With the SoftMelt function, the cooking zone maintains a constant temperature of 42 °C, allowing you to melt honey, butter, and chocolate without any additional hassle. The Staywarm function will keep your cooked food warm at the optimum temperature of 70 °C. Food retains its flavour and stays warm to be served later. An excellent addition to your cooking options!

At first sight, it charms with superior select materials. The brilliance of the glass, massiveness of the stone, warmth of the finest wood. Inside, it keeps and cools exquisite champagne, wines and other drinks, delis, fruit, and cold hours d'oeuvres, which immediately bring a new side to your business and social meetings, as well as private moments of enjoyment. The SmarTable's fundamental value is in freeing the appliance from its direct environment of the kitchen, in the common sense of the word, and in paving the way for its placement into any room of choice. You decide where its value is materialized, and that is the true sense of prestige.

Its clear message of innovativeness and business excellence makes SmarTable highly appropriate for official venues and business premises, as it can transform the working environment into an opportunity for relaxation, snack, or a toast, in any moment. With the SmarTable, you can always be an excellent host who never fails to surprise the guests or business partners. The prestigious conference table can be converted into a cocktail table by a single touch of a remote control button, which will allow you to celebrate major business achievements in style.

SmarTable is unique, and stands out wherever it is displayed. The concept saw its debut in 2006 at the 100 % Design Fair in London. As observed by the Financial Times in its Superior Interiors supplement: "The only one of its kind in the world..." A year later, SmarTable impressed the audience and the expert community alike at the Foire de Paris where it was nominated for the Le Grand Prix de l'Innovation. This year, it won the audience award at the Observeur exhibition of the Cité des Sciences, Paris.

The most prestigious products from Gorenje are a synonym of quality, excellent design, and cutting-edge technology. The new exquisite star of the Gorenje story is the black fridge freezer Gorenje with 26,000 CRYSTALLIZED™ Swarovski Elements.

Following the exclusive series of five unique refrigerators with 7,000 Swarovski crystals, manufactured to be sold at charitable auctions, and the commercial line of prestigious appliances in black or silver with 3,500 crystals, we now present a new limited edition of one hundred prestigious fridge-freezers with no less than 26,000 crystals, fitted in two vertical lines. The black beauty's charmingly mysterious appearance and the glittering play of crystals in anthracite inspired its romantic name – Gorenje Starry Night. Apart from the rich play of reflections of the sparkling crystals, new appliances boast a very elegant interior that is bound to enchant the customers. And since the edition of these appliances is limited, they can be expected to present a special value for collectors as well.

Enhanced and enriched interior design

Two meters tall black beauty with 26,000 crystals with improved interior design is a member of the Premium Touch family that boasts cutting-edge technology of touch screen control and the highest energy class, A+. The interior was conceived by Gorenje designers consistently with the guidelines that led the interior design of the Gorenje Pininfarina appliances. The refined stress is given by the introduction of fine materials, thus natural wood, aluminum, coloured tempered glass, and compact plastic materials are now employed in the appliance interior. Hence, the new series of refrigerators Gorenje Starry Night with 26.000 CRYSTALLIZED™ Swarovski Elements offers the admirers of sparkling crystals yet another innovatively conceived, technologically advanced, and perfectly designed appliance.

Another appealing novelty in the refrigerator interior is the tempered glass shelves with split detachable frame that facilitates cleaning. Fitted in the lower part or the refrigerator compartment, are two concavely shaped drawers made of a compact plastic material, for separate storage of fruits and vegetables. Both drawers are a perfect fit and match for the convex door shelves. They are located at the bottom of the refrigerator unit in the so-called Zero'n'Fresh Zone, with temperature just above the freshness-retaining 0 °C, thus ensuring prolonged storage of vegetables, fruit, and meat. Another captivating feature is the convenient retractable In'n'Out shelf, made of dark natural wood, sturdy aluminum, and glass; it can be used as an elegant serving tray.

Plus x AwardTM – winning user-friendly technology of touch screen control

Integrated in the central part of the new fridge freezer Gorenje Starry Night is an advanced interactive touch screen that enables simple, user-friendly control of the refrigerator. The screen also displays advice on food storage, as well as recipes for selected dishes. Moreover, it enables listening to the radio or recording voice messages. "Therefore, the appliance can be employed as the communication centre for the entire family, as it enables storing up to six voice messages of up to 40 seconds" read the explanation upon the presentation of the Plus X Award (Köln, 2007) won by the fridge-freezer Gorenje with 3,500 CRYSTALIZEDTM – Swarovski elements for the user-friendly touch screen control.

More than 150 thousand Euros for charity

Thus far, Gorenje has raised more than EUR 150 thousand at its charitable auctions of its fridge-freezers Gorenje made with CRYSTALLIZED™ Swarovski Elements. The auctions took place in several European cities but it is Moscow where Gorenje refrigerator reached its top price. It was purchased for a record-breaking 110 thousand American dollars by the Russian magnate Rustam Tariko, who now owns – apart from other exquisite objects – what is probably the most expensive refrigerator in the world. Gorenje takes pride in the fact that such prestigious product carries their name.