Press room Gorenje IFA 2012

Also premièred at the IFA 2012 will be the new Gorenje concept lines of appliances that boast intelligent features and advanced automation to emphasise the leading trend of innovations for better and healthy living. It goes without saying that these products are outstandingly designed, energy and water efficient, that they perform significantly better, and that they are easy to use.

Franjo Bobinac, Gorenje President and CEO: "IFA is doubtlessly the most important event in our industry, attended by all major players. Participation in this tradeshow is an excellent opportunity to develop new deals and reinforce the reputation of the Gorenje brand. I am certain that this year, our numerous innovative novelties supporting a healthy and quality lifestyle will once again convince our business partners and impress our end buyers."

Gorenje at the IFA global marketplace

The IFA 2012, considered the business event No 1 for consumer electronics and home appliance industry, presents trends in comfort, lifestyle, health, and efficiency. The new home appliances emphasise the trend towards an easier lifestyle and healthy eating. Cooking is as popular as ever and, made simpler using advanced technologies and tools, can be enjoyed with friends or with larger groups of people. Thus, Gorenje is presenting development concepts that embody intelligent features and advanced automation to contribute to better, healthier lifestyles for all.

IQcook, Ultimate Steaming Technology

The flagship of the Gorenje novelties exhibited in Berlin is the revolutionary IQcook induction hob featuring unique IQsteam steaming technology that completely changes the way we cook emphasising the trend towards an easier way of cooking and healthy eating.

The Gorenje IQcook is the first induction hob in the world that you can truly trust to perceive all changes in a timely manner and adjust the operation to avoid boiling over, burning, or overcooking; user-minded preset cooking modes IQsteam, IQboil, IQpro, IQfry and IQgrill simplify the preparation of many dishes even further. Now users can maximise their time while their meals cook and they needn’t worry when something unexpected happens – nothing will ever burn or boil over again. The revolutionary IQcook technology which received the eminent international red dot design award 2012 is entirely the product of Gorenje’s own development and design.

The First Dryers with the Unique Anti-allergic Action

Gorenje offers the first IonTech dryer featuring the intelligent SensorIQ technology, unique anti-allergic action, and ultra gentle operation. It features an extra large drum and alternating spinning direction, while the innovative TwinAir hot air supply technology provides a gentle warm breeze that will dry your laundry evenly. Another notable feature is the unique fibre smoothing action of the IonTech technology which makes your laundry even softer and smoother as the wrinkles are straightened by means of control of the static charge. Ironing your cotton and mixed fabric laundry will now be much easier – or even not required at all. Furthermore, during the ionization process, IonTech technology, in combination with the most efficient FiltrationSupreme system in the market, removes the bacteria, viruses and dust mites. It also effectively refreshes the laundry and eliminates unpleasant odours of food and tobacco.

New Generation of Intelligent Fridge Freezers

At this year's IFA, Gorenje is also presenting its new generation of fridge freezers featuring the AdaptTech cooling – Adaptive Intelligent System which automatically adjusts the refrigerator operation in accordance with the detected user’s lifestyle. Based on the anticipated use, the appliance manages the temperature of the interior in an optimum way and thus reduces power consumption to a minimum. In addition, the new ventilation system featuring the innovative IonAir technology contributes considerably to quality storage of food in the long run. Gorenje refrigerators of the new generation rank in the top energy saving classes A++ and A+++.

Gorenje VITA: Following the beautiful steps of the life cycle: VITA cycle

Gorenje VITA is a family of sophisticated home appliances, premiered as prototypes  at the IFA 2012, which stand out with state-of-the-art technology, features that promote your health, and user-friendly operation. They are uniquely designed to enhance your life, to bring vitality into every corner of your home, and to contribute to better, healthier lifestyles for all. Gorenje VITA appliances are superb, loyal and smart companions – constantly improving the everyday cycle of life: the Vita Cycle.

Every choice we make affects both our environment and our well-being. Trends in consumer demand for home appliances demonstrate that in addition to caring about the impact these products have on the environment, consumers also find it very important to consider the way these products affect their/our lives.

Gorenje ONE: One line, one decision, a lot of pleasure

Gorenje ONE offers visually harmonious home appliances boasting state-of-the-art technology and minimalist design based on white with metal accents – a perfect blend of minimalism and functionality. The line comprises a combined fridge freezer with NoFrost DualAdvance technology, several cooking hobs, kitchen hood, cooker, oven with DirecTOUCH control, dishwasher, and new generation washing machine and dryer. All appliances lay claim to high energy efficiency and friendliness to both the environment and the users. White glass and brushed aluminium handles impart a modern look that will surely suit active people who are in touch with the latest trends and who rely on their sense of beauty and touch of comfort when choosing for themselves and their homes. Look no further, you have found "the one" for you: Gorenje ONE.

Innovation for better and healthy living

Honouring the motto “Innovation for Healthy Living”, the majority of new home appliances from Gorenje, presented at this year's IFA, emphasize the trend towards a better and healthier lifestyle. Simplified, ergonomic control achieved through the use of intelligent electronic controls and sensors not only allows today’s home appliances to make life in the home easier and better, they also reflect the lifestyle trends such as healthy cooking, wellness, efficient use of energy, and conservation of natural resources.

You are kindly invited to discover how the many revolutionary new developments from Gorenje can inspire you and elevate your everyday with beauty and wellbeing. Visit us at the Home Appliances@IFA tradeshow in Berlin from August 31 to September 5, 2012, in Hall 1.1, exhibition area 201, from 10 AM to 6 PM.

Smart and Safe: Fully Controlled Operation

Gorenje’s new, incredibly intelligent and highly sensitive IQ Sensors built into each cooking zone of the hob automatically adjust the operation of the hob and eliminate the need for continuous manual control of the cooking process. Now users can maximise their time while their meals cook; and needn’t worry when something unexpected happens – nothing will burn or boil over ever again.

The new technology is based on Gorenje's new generation of XtremePower induction hobs that have been upgraded with sensor technology for safe, controlled cooking, and deliver remarkable cooking power. They can be used in the conventional way, just like any other high-end induction hob. But IQcook smart technology goes one better and makes cooking easy with preset cooking and frying modes.

Smart and Easy: Preset Cooking Modes including the revolutionary IQsteam mode

The user-adjusted preset operating modes represent a remarkable new approach, allowing the choice of five preset cooking and frying modes:

IQsteam: a new and unique feature for steam cooking – a healthy way of preparing food – which better preserves nutrients and vitamins.  With this cooking mode, very little water is added. As a result, food is not overcooked, and retains its natural colour, juices, and flavour.

IQboil: for cooking with plenty of water, for dishes that simply require more water, like soup and pasta. A preset cooking mode brings the contents of the pot to the boil and then maintains boiling temperature via communication with the IQ sensors.

IQpro: is a slow-cook mode which has been adapted for grain and similar dishes that require longer cooking times with slow preheating and light boiling, such as goulashes, eggs, rice, chili con carne, and polenta; or just for reheating previously prepared and pre-cooked food.

IQfry: the preset frying mode is used with larger amounts of oil, and is just right for frying doughnuts, french fries and other deep-fry favourites.

IQgrill: yet another convenient preset mode that allows users to select how well done their dishes (like meats) are, choosing from three – low, medium, high – presets, ensuring the food is cooked evenly and remains juicy.

IQcook technology is a revolutionary new way of using intelligent sensor technology of induction hobs.  For perfection in cooking, frying, and grilling.

Goodbye Boiling Over and Burning

The system’s highly sensitive IQ sensors are the key, our proven, reliable helper. The patented SmartSense safety function prevents food from boiling over or burning: if the water evaporates entirely from the pot or pan, SmartSense automatically switches the hob off. And you can forget about tedious cooktop cleanup – owing to the IQ sensors, dishes will never boil over again.

How Does it Work?

The hob offers five preset cooking modes. After selecting the most suitable cooking mode, the sensor installed on the pot or pan lid is activated by a simple touch. Operation of the IQ sensors built into the cooking hob and in the pan lid, both checking the progress in the pan, is monitored by the cooking hob’s electronics. Intelligent technology provides automatic operation and completely eliminates the need for direct, ongoing supervision of the cooking process.

Revolutionary advantages that count

• 100 % automatic control over cooking with IQ sensors
• Remarkable novelty: Steam Cooking only on IQcook induction hob
• Up to 40% energy savings with automatic temperature control
• Patented SmartSense safety function for boiling over and burning prevention
• Preset cooking modes for various dishes
  
   
  

Excellently dried and ultra soft laundry

Gorenje dryers feature an extra large drum and alternating spinning direction, while the innovative TwinAir hot air supply technology provides a gentle warm breeze that will dry your laundry evenly. Intelligent SensorIQ technology delivers perfect care even for the gentlest of fabrics. The humidity sensor continuously adjusts the drying time to the moisture level in the laundry. When the sensor perceives that the selected level of dryness has been reached, it automatically stops the dryer. The clothes are just right for ironing, dry, cupboard dry, or very dry - as you like it. Ironing your cotton and mixed fabric laundry will now be much easier – or even not required at all!

SensoCARE technology and optimum laundry drying

Gorenje dryers allow you to select the drying method that is the most convenient for you. NormalCARE includes optimized drying programs for all types of laundry. For even friendlier laundry care, you may select GentleCARE which allows drying at lower temperature to preserve your garments. The integrated heat pump and the unique TwinAir system allows drying at a lower and even temperature making it suitable for even the most delicate fabrics. The laundry is evenly distributed throughout the process and never tangles. This effectively renders ironing unnecessary. After the drying cycle, the laundry is ready to be folded and stored.

Keeping your food fresh and full of vitamins in the long run

New Gorenje refrigerators with the AdaptTech cooling, the innovative IonAir antibacterial technology, boast both the entirely new design and numerous innovative features which provide high quality of food storage with verified preservation of vitamins and nutritive value of foods over a longer stretch of time. The new ventilation system features the innovative IonAir active antibacterial technology which by releasing negative ions removes the dirt from the fridge such as bacteria, fungi, and odours, and has a beneficial effect on the air and food in the fridge, and consequently on our health.

As fresh as fresh can be

Healthy lifestyle and consumer well-being are two of the most important elements of Gorenje philosophy towards which engineering strives when developing a new product. Hence new intelligent Gorenje fridge freezers present various features to support this philosophy – ZeroZone with defrost function, FreshZone and CrispZone wih HumidityControl. ZeroZone drawer provides optimum temperature for storing and defrosting meat and fish.  With a temperature close to 0°C it excellently maintains the freshness of meat and fish up to three times longer; at the same time, it allows healthy and controlled defrosting of frozen steaks and other food when the defrost function is activated. Instead of ZeroZone some Gorenje fridge freezer feature the FreshZone drawer where the temperature is 2-3°C lower than in the remaining part of the fridge. Meat and fish will retain their freshness, smell, colour, and quality two times longer than usually.
 
At the bottom of the refrigerator is the CrispZone; a large vegetable drawer with temperature lower than in other areas of the fridge. Lower temperature and control of air circulation and humidity via HumidityControl slider allows the food to keep longer and to retain all vitamins and nutrients.

Smart features, smart behaviour

Modern electronic control allows accurate and controlled adjustment of cooling and freezing temperature, and contributes to energy savings. Some advanced models feature separate temperature regulation for refrigerator and freezer compartment and an LED temperature display unit. In addition to the core functionality, these models also offer numerous functions like AirPower and TotalFlow to maintain even temperature in the entire fridge, and the EcoMode function that is perfect for longer absence such as holidays when the refrigerator door is opened less frequently. In that time the EcoMode maintains the optimum temperature while saving energy. There is also the SuperCool function for rapid cooling with automatic deactivation, strongly recommended after major shopping trips. The latest fridge freezers, presented by Gorenje at the IFA fair in Berlin, owe their efficiency also to some remarkable technological improvements: improved insulation systems, innovative solutions in system components, power saving LED lighting with extra high luminance which is up to 10 times as efficient and lasts up to 30 times as long as standard lighting, and highly-efficient compressors combined to reduce power consumption to a minimum.

Contemporary consumer living the fast life

Today’s contemporary consumer living the fast life will also appreciate the simplicity of use and the functional design that provides high-quality food storage not only in the cooling compartment but also in the freezer compartment. One such function is undoubtedly the NoFrost system which prevents accumulation of frost and ice in the freezer, allowing for optimal use of space and thus saving power. Modern NoFrost technology intensively circulates the cool air to eliminate moisture from the freezer and prevents accumulation of frost on the food and ice in the appliance interior. Usage of storage space is optimal, and the laborious defrosting and cleaning is no longer required. The FastFreeze and XtremeFreeze boost functions are ideal for quick and healthy freezing of a large amount of fresh food after major shopping trips. The temperature drops to below –24°C and the quality of food is maintained in the long run.

Modern appliances emphasising the leading trend for better and healthy living

Gorenje VITA washing and drying machines

Gorenje VITA washing machines and dryers boast the innovative sensor technology SensorIQ, developed internally by the experienced Gorenje team. They are based on several years of research in key markets and testing by end-users, and they rank amongst the most sophisticated and effective appliances in the market. Efficiency of the Gorenje VITA washing machines and dryers is based on the innovative SensorIQ technology that automatically optimises the washing and drying process. These washing machine models lay claim to A-50% energy rating and the condenser dryers with a heat pump and the TwinAir air blowing system also hold up to A-50% rating.

Gorenje VITA Dryers

The Gorenje VITA line offers the first IonTech dryers with the unique anti-allergic action and ultimate sense for laundry care. The unique fibre smoothing method of the IonTech technology with anti-allergic action makes your laundry even softer and smoother as it straightens out the wrinkles by controlling the static energy. Furthermore, during the ionization process, IonTech technology, in combination with the most efficient FiltrationSupreme system in the market, removes the bacteria, viruses and dust mites. It also effectively refreshes the laundry and eliminates unpleasant odours of food and tobacco.

Gorenje VITA dishwasher

Imagine a dishwasher that fights mould and bacteria and thoroughly cleans plastic baby bottles, so you can sleep tight and assured. Is it even possible? It is now – with Gorenje Vita dishwasher and it's superb VitaShine cleaning and patented TotalDry drying feature for cleanliness beyond washing.

Gorenje VITA induction hob with IQsteam cooking technology

Gorenje Vita induction hobs featuring IQsteam technology are based on Gorenje's latest generation XtremePower induction hobs which have been upgraded with sensor technology for safe, controlled cooking. It makes cooking easy with preset cooking and frying modes; at the same time it also allows more conventional cooking modes, just like all other induction cooking hobs. Moreover, the user-adjusted preset operating modes represent a remarkable new approach, allowing the choice of five preset cooking and frying modes, among which IQsteam is the one to watch out for. With this cooking mode, very little water is needed; it only takes 0.3 dl of water to cook 1 kg of vegetables. As a result, the food will not be overcooked, and it will retain its natural colour, juices, and flavour. Preset program will control the steaming and make sure the food is steam-cooked evenly.

Gorenje Vita hood with VitaSpring feature

Imagine a kitchen hood that not only keeps the smells in check, but refreshes the air in your home. And it not only takes the smells out, but genuinely cleans the outside air and provides clean inner air to your home, thanks to the powerful HEPA anti-allergy filters and the remarkable VitaSpring feature efficiently providing a clean, healthy and refreshed home atmosphere.

Gorenje Vita refrigerator featuring VitaActive drawer

Gorenje Vita refrigerator with its VitaActive feature preserves vitamins and keeps fruit and vegetables fresh and tasty longer than ever. VitaActive is a large vegetable drawer with specially designed LED lighting system of just the right wave length to keep all the greens and fruit cosy and fresh – and full of taste. In order to help prolong the life of refrigerated produce, Gorenje engineering team also added another special feature: IonAir, innovative active antibacterial technology for maximum preservation of nutrients and vitamins.

Gorenje Vita oven with special VitaTower feature

Gorenje Vita ovens that feature simple and user-friendly DirecTOUCH control via touch screen can handle everything from yogurts and dehydration to the most sophisticated culinary tasks like steam baking, using a unique patent pending 3-level container VitaTower. When stacked aligned to fit tightly one above the other, the square-shaped trays will form a steamer; when the middle tray is rotated by 45° angle to allow moisture to escape, the stack works as a food dehydrator.  In addition to numerous cooking combinations this practical kitchen accessory can also be used as a marinating container, serving tray or storage ware.

Gorenje ONE: a perfect blend of minimalism and functionality

Gorenje presents the new line of home appliances. Sporting a modern design, it is the perfect blend of minimalism, neutral whiteness, and high functionality. Gorenje ONE appliances are certainly the perfect choice for you as their minimalistic appearance will allow them to blend in with any kitchen or other furniture; at the same time, they will meet all your needs for technologically advanced, convenient, and economical helpers for your household.  Look no further, you have found "the one" for you: Gorenje ONE.

One line, one decision, a lot of pleasure

Gorenje ONE offers visually harmonious home appliances boasting state-of-the-art technology and minimalist design based on white with metal accents. The line comprises a combined fridge freezer with NoFrost DualAdvance technology, several cooking hobs (induction, hi-light, or gas), kitchen hood, cooker, oven with DirecTOUCH control, dishwasher, and new generation washing machine and dryer. All appliances lay claim to high energy efficiency and friendliness to both the environment and the users. White glass and brushed aluminium handles impart a modern look that will surely suit active people who are in touch with the latest trends and who rely on their sense of beauty and touch of comfort when choosing for themselves and their homes.

Gorenje ONE cooker or built-in oven with touch control

Owing to the innovative solutions, Gorenje ONE 50-centimeter cookers, both electric and glassceramic, are on the cutting edge of the European offer. Special user-adjusted features and ergonomic design additionally simplify the cooking and baking process.

Gorenje ONE hobs and cooker hood – where all culinary delights start

Gorenje ONE hobs include induction, hi-light glass ceramic, and gas versions; each has its advantages. Induction hob with the SuperBoost function for extra fast cooking efficiently heats only the contents of the cookware, affording considerable savings in time and power. For those who prefer the conventional hi-light technology, the Gorenje ONE line offers a glass ceramic hob that also provides many advantages. For the fans of cooking over an open flame, the Gorenje ONE gas hob was upgraded with a special wok gas burner with a three-ring flame that will deliver extra power, allowing you to prepare your food in just minutes. Regardless of the type of hob, the appearance of the entire Gorenje ONE line of appliances is aesthetically rounded off by the modern wall-mounted kitchen hood with touch control and additional lighting to endow the room with something extra and refreshing.

Gorenje ONE refrigerator with NoFrost technology – excellent food storage, less cleaning, more free time

Combined fridge freezer of the Gorenje ONE line harnesses the innovative NoFrost DualAdvance technology that involves double cool air circulation to evacuate the moisture from the freezer compartment and prevent the accumulation of frost on the food and ice on the freezer compartment interior walls. The refrigerator compartment of this refrigerator freezer combo will make sure the food is stored in optimum conditions, as cooling and freezing processes are completely separate; hence, the odours of the freezer compartment do not mix with those of the refrigerator part.

Gorenje ONE dishwasher – excellent and economical helper to complete a culinary experience

The high-quality dishwasher delivers notable savings in energy as it is ranked in the A+ energy class; it also boasts excellent "A"-grade washing and drying effect (A+AA). Gorenje ONE dishwasher has a high sense of responsibility and care to the environment. It is fully compliant with the strict European guidelines on power and water efficiency.

Gorenje ONE washing machine and dryer – featuring the innovative sensor technology SensorIQ

Gorenje ONE washing machine features innovative sensor technology SensorIQ and specially adjusted UltraWHITE program to maintain the whiteness of the delicates. UltraWHITE program is intended for care of white delicate laundry such as silk, nylon, and lace, which, due to the specific character of the fabric, should not be washed at high temperatures. The laundry will receive excellent care at a temperature of no more than 30°C, owing to more intensive tumbling rhythm and more water. Gorenje ONE dryer will use the intelligent sensor technology to dry the laundry just right every time. The moisture/humidity sensor continuously adjusts the drying time to the moisture level in the laundry. When the sensor perceives that the selected level of dryness has been reached, it automatically stops the dryer. The clothes are dried to just right for ironing, dry, cupboard dry, or very dry - as you like it. Gorenje ONE washing and drying duo will make sure your laundry is washed and dried the way you want.

Gorenje ONE, the line of modern appliances in minimalistic white offers a plethora of possibilities for designing the perfect living mix. With Gorenje ONE, you will really feel at home.

State of the art induction technology

Today, induction is considered the state-of-the-art technology in cooking as it includes important advantages relative to other technologies: speed, energy efficiency, safety, and easy cleaning and maintenance. These properties make it increasingly popular among consumers. The latest induction hobs from the XtremePower generation, called XtremePower NoLimits and XtremePower XpandZone offer even more flexibility and comfort in cooking.

XtremePower XpandZone induction hob

XtremePower XpandZone induction hob offers maximum flexibility and versatility when it comes to number, size or shape of dishes – from very small, one-coffee pots to big, oval, even fish-size cooking pots. Morning coffee for one? No problem, extremely fast and extremely easy with XpandZone induction hob from Gorenje. You can also expand two vertically adjacent coking zones into one larger zone for simple and fast one-touch control.

XtremePower NoLimits induction hob

XtremePower NoLimits induction hob offers unlimited cooking area for maximum cooking pleasure. XtremePower NoLimits technology brings a completely new experience into your kitchen. You can place whatever dish you like wherever in the cooking area you want it. Just be careful that it touches at least one of the marked spots. Use big, extra big, oval dishes etc., place the pots as most convenient for you and – start creating! With XtremePower NoLimits induction the only limit is your imagination!

 XtremePower NoLimits induction hobs also offer the unique advanced MultiSlider touch control for accurate and convenient control of the cooking zones. Each cooking zone has its own module and a slider touch-controlled program timer, while modern easy-to-understand symbols enhance the clarity of controls. Temperature is set and controlled simply by sliding a finger across the control slider surface, discreetly integrated into the black background.

Gorenje's unique HomeCHEF oven

Simple. Efficient. Innovative. Gorenje top-class oven with the HomeCHEF control mode and exceptional efficiency brings the playful feel of consumer electronic devices into modern kitchens, making excellent cooking results as easy as pie. Colourful presentation including recipes and recommended cooking modes and extra functions allows simple settings simply by sliding your finger across the screen. All cooking steps proposed in the recipe can be simply set before the start of the cooking process, which leaves your attention free for other dishes, presentation, and your guests, while the oven does the job. Innovative HomeCHEF control and function upgrade is a leap forward in the development of electronic oven touch control and a true innovation. This exceptional innovation also caught the eyes of the international expert jury of the Red dot Design Award 2011 jury, receiving their praise. HomeCHEF is a tablet computer, a cookbook, and an oven in a single appliance.

State-of-the-art technology and simple control for excellent cooking results

Gorenje was the first manufacturer in the world to introduce touch control in home appliances. The HomeCHEF global innovation goes beyond simple control, intelligibility, and reliable results. Contents are clearly laid out and intelligible. The display is protected with glass. The main menu displays date and time and allows settings in 30 different languages. Main menu is also the gateway to the basic menu that offers four different types of selection of the right cooking program: SIMPLEbake, AUTObake, PRObake, STEPbake, MYbake, and EXTRA for controlling other oven functions.

HomeCHEF oven models featuring pyrolitic cleaning

The HomeCHEF oven is a multi-system oven featuring the HomeMADE® cavity design with highly efficient heater placement in several levels, and many user functions that make excellent cooking results easy. It also offers a large volume (65 litres) and a comfortable 46 cm wide cooking surface, which is one of the largest in the market.

Despite the generous volume, the ovens rank in the A-20% energy class, which means that it consumes 20% less energy than the A-class ovens while the models with the pyrolitic cleaning system rank in the A energy class. They also boast soft oven door closing system for silently closing the door, with a gentle push only.

STEPbake: original innovation for masters of cuisine

The original STEPbake cooking mode introduces a new way of conventional oven operation. The option to pre-program the cooking, baking, roasting, or grilling steps (each with separate settings for temperature, heaters, and fans) makes even the most complex tasks a breeze. Many dishes require a change in temperature or heater combination at certain time intervals during the cooking process. The patent-protected STEPbake function allows programming up to three changes in the settings as required for your dish, before the start of the cooking process. Once that is done, all that is left is to wait for the result delivered by the HomeCHEF. If you are somewhat shy to use the oven for your cooking tasks, HomeCHEF will help you use it with confidence. If you are already good at it, you will be even better. Touch a couple of photos and icons on the screen and off you go. The oven will also warn you when the food is done with an acoustic signal, allowing you to focus on other dishes, presentation, and your guests.

A wide range of dishes and cooking modes

The main menu, activated by a touch of the screen, offers a choice of four different cooking modes: SIMPLEbake, AUTObake, PRObake, STEPbake, MYbake and EXTRA for controlling other oven functions like defrosting, reheating, plate heating, and cleaning.

SIMPLEbake is the shortest way to your favourite dishes as it allows choosing between nine most commonly prepared types of food (pizza, fish and meat, vegetables, potatoes, bread, deserts), presented by photos that appear on the interactive colour display. When the desired type of food is selected, the program will automatically set the heaters and cooking time, and indicate the height of the guides where the baking sheet should be inserted.

AUTObake mode offers preset optimum settings for 65 dishes classified into logically laid out categories. Select a food category (e.g. meat, vegetables, soufflés, or pastry) and the desired dish within the category.

The program will inquire about the approximate amount or weight and desired level of doneness. Using this information, the time of completion of the cooking process will be automatically calculated. All settings will be adjusted accordingly to make sure the food is ready and delicious at the time you chose.
PRObake is the conventional cooking mode for seasoned chefs and experienced oven users who now the right settings for their favourite dishes by heart. Drawing on the power of the original preset STEPbake mode, the program allows the user to fully customize the cooking process and individually set all parameters (temperature, heaters, and time). Hence, the experienced chefs will be able to enjoy full creative freedom.

The MYbake mode allows keeping and editing your own electronic recipe book with up to 150 different dishes, by including preset recipes and saving your own cooking modes. Memory program offers 10 food categories such as meat, fish and other seafood, vegetables, bread, etc. Up to 15 recipes and procedures for their preparation can be stored in each category to be retrieved and activated any time.

White Sensation & Softness Sensation by Gorenje

Gorenje has launched a new generation of washing machines and dryers. The appliances boast the innovative sensor technology, SensorIQ, developed internally by the experienced Gorenje team. Their features rank them amongst the most sophisticated and effective appliances on the market. The design of the new generation appliances was commended by the jury of the eminent international Red Dot Design Awards, a major acknowledgement for Gorenje and the Gorenje Design Studio team.

New generation. New technology.

Gorenje's new generation of washing machines and dryers reaffirm the company's role as an innovative and superior design-minded creator of home appliances. The new generation of washing machines and dryers involves a comprehensive revamp of a wide range of appliances for washing and drying laundry that sets a new standard in terms of technology and design. These products result from the work of an interdisciplinary team of Gorenje experts whose innovative ideas and smart solutions resulted in truly superior appliances. The users will particularly appreciate the ergonomic design and remarkably simple choice of the most suitable programme for each type of laundry, for both washing and drying.

The power of New Technology

The efficiency of the new generation of washing machines and dryers is based on the innovative SensorIQ technology that automatically optimises the washing and drying process. The washing machine models lay claim to a A-60% energy rating and the condenser dryers with a heat pump and a TwinAir air blowing system hold also up to A-60% rating.

The First Dryers with the Unique Anti-allergic Action

The Gorenje new generation of washing and drying appliances offers the first IonTech dryers with the unique anti-allergic action and ultimate sense for laundry care. The unique fibre smoothing method of the IonTech technology with anti-allergic action makes your laundry even softer and smoother as it straightens out the wrinkles by controlling the static energy. Furthermore, during the ionization process, IonTech technology, in combination with the most efficient FiltrationSupreme system in the market, removes the bacteria, viruses and dust mites. It also effectively refreshes the laundry and eliminates unpleasant odours of food and tobacco.

Excellently dried and ultra soft laundry

Gorenje dryers feature an extra large drum and alternating spinning direction, while the innovative TwinAir hot air supply technology provides a gentle warm breeze that will dry your laundry evenly. Intelligent SensorIQ technology delivers perfect care even for the gentlest of fabrics. The humidity sensor continuously adjusts the drying time to the moisture level in the laundry. When the sensor perceives that the selected level of dryness has been reached, it automatically stops the dryer. The clothes are just right for ironing, dry, cupboard dry, or very dry - as you like it. Ironing your cotton and mixed fabric laundry will now be much easier – or even not required at all!

SensoCARE technology and optimum laundry drying

Gorenje dryers allow you to select the drying method that is the most convenient for you. NormalCARE includes optimized drying programs for all types of laundry. For even friendlier laundry care, you may select GentleCARE which allows drying at lower temperature to preserve your garments. The integrated heat pump and the unique TwinAir system allows drying at a lower and even temperature making it suitable for even the most delicate fabrics. The laundry is evenly distributed throughout the process and never tangles. This effectively renders ironing unnecessary. After the drying cycle, the laundry is ready to be folded and stored.

More space. More efficiency. More pleasure in good company.

Gorenje's latest dishwashers stand out with optimum use of water – no more than 8 litres per dishwashing cycle – and high energy efficiency of class A+++, as well as numerous automatic dishwashing programs. Making these appliances even more effective are the SpaceDelux spacious stainless steel interior and three adjustable baskets that provide the perfect layout of the dishes. Patented TotalDry function offered in Gorenje's top models, a remarkable novelty in the market, will make sure your dishes are completely dry and cooled, ready to be stored into the cupboards. After the dishwashing cycle, the door automatically opens just enough to release the excess steam and guarantee the perfect shine of your dishes. The innovative additional rinsing arm on the lower spray arm, rotating in the opposite direction, makes the washing process even faster and more effective. Orbital rotation of the spray arm allows more efficient washing and thorough rinsing in a shorter period of time.

Automatic dishwashing programs

State-of-the-art models offer an automatic program that washes the dishes, according to type, in two different temperature regions: brittle glass or fine porcelain are washed at a lower temperature while other dishes, less sensitive to heat, are washed at a higher temperature. Sensor technology will automatically select all other settings to make sure the dishes are spotlessly clean while optimizing the use of water, power, and time.
 Another notable program is the short optimized intensive program; families with small children, however, will find particularly convenient the Hygiene program which extends the dishwashing cycle with hot water at a temperature higher than 70°C. This has the effect of sterilizing the dishes, eliminating 99.9% of the germs, which is especially appropriate for baby's plates and feeding bottles. 

Numerous user-friendly functions

The StartDelay option allows setting the dishwasher to do the dishes when you want it, and the SuperSilent feature will make sure you are not disturbed even if a dishwashing program is started at night. And safety? Owing to the full AquaStop protection, there is no need to worry if you run the dishwasher at night or even when you are not at home.

"3 in 1" efficiency

The option to activate the "3 in 1" function is a great advantage as the dishwashing process is adjusted to the use of the tablet and the rinsing aid is not released. The washing results will be excellent and your dishes will have a clean and brilliant shine.

Adjustable interior

With the MultiClack three-level adjustment system, upper and lower basket will accommodate dishes of any shape or size, including larger pots, plates, and stemware. Lifting a basket is even simpler than before as the system is provided on both sides of the basket to allow easier handling. There is also the convenient third basket that will easily hold long utensils or coffee cups.  Thus, you can wash dishes for up to 14 place settings at a time.

Gas cooker with SimpleOff program timer

Gas hob with the innovative SimpleOff program timer allows safe, simple, neat, and above all controlled cooking or reheating. Ergonomically designed knob with a built-in electronic program timer allows setting the cooking time up to 99 minutes. When the set time expires, the gas burner will be automatically switched off, which will also be announced by an acoustic signal. Every gas burner is fitted with a dedicated SimpleOff program timer which allows simultaneous controlled cooking of various dishes regardless of the type of time required. Has hob with the SimpleOff program timer is available in select models of gas and combined cooking hobs of various widths.

Choose Right, Save Energy

Operating 24/7, 365 days a year, refrigerators and freezers consume the most power of any appliance in the average household. Choosing an A+, A++, or A+++ energy class appliance will considerably reduce both power consumption and carbon dioxide emissions. The latest freestanding and built-in refrigerators and freezers of the A+++ energy class, presented by Gorenje, owe their efficiency to some remarkable technological improvements: improved insulation systems, innovative solutions in system components, and highly-efficient compressors combine to reduce power consumption to a minimum. Appliances of the most efficient, A+++ energy class offer users power savings of up to 60 percent over the A energy class.

Smart features, smart behaviour

Additional savings are made possible by numerous functions like the economy program, holiday program, and the rapid cooling program recommended after major shopping trips. Today’s contemporary consumer living the fast life will also appreciate the simplicity of use and the functional design that provides high-quality food storage and saves some time. One such function is undoubtedly the NoFrost DualAdvance system, which prevents accumulation of frost and ice in the freezer, allowing for optimal use of space and thus saving power.

Furthermore, there’s a lot we can do ourselves. For example, we can make sure the temperature in the refrigerator is at an optimum of about 4 °C, and avoid opening the refrigerator door too often in order to reduce escape of cool air. We should also make sure that only dried and cooled food is stored in the refrigerator and the freezer, in order to prevent the formation of ice which increases power consumption.

New over old

The most wasteful appliances today are those manufactured ten years ago and earlier. These can consume up to 65 percent more power than new models. Gorenje's study of annual power consumption has shown that an average Gorenje appliance from 1995 consumes about 400 kWh per year; appliances from 2000 consume 320 kWh; from 2005 about 240 kWh; and appliances currently produced only consume 170 kWh per year. Given the fact that 40 percent of power consumed in households is used by home appliances, it’s very important to use those that are energy efficient and environmentally friendly. Moreover, the fact that power rates are almost constantly on the rise is another reason to consider organising our households in a manner that is economical and responsible to the environment in which we live.

Energetic Fire Red and elegant Snow White and attractive Yellow

A few years ago Gorenje presented a new retro collection of the economical and environment-friendly cool beauties in the colours of the rainbow, available in three different and differently charming styles: Chic, Vintage, and Funky. After a big success in the markets it is perfectly clear that the Gorenje retro fridge, popular for decades, is more than just a cooling appliance indispensible to any household; it has become a cult object of desire. It’s not just a device that cools, but a product that is simply cool. Now the colour palette of the Gorenje Retro Collection is richer for three new attractive hues in chic style:  energetic Fire Red, elegant Snow White and attractive Yellow colour.

Elegance of Gorenje Retro Chic Style

Gorenje Retro Chic collection is appealing above all to those who appreciate modern classics; minimalism with select pieces of elegant furniture; the resolute visionaries who contend that "less is more" and seek perfect harmony. Gorenje's retro beauties in charming hues of Bordeaux, Silver, Black, and from now on Fire Red and Snow White, will surely appeal to them.

Cult Retro Fridge - Elegant and refined in Snow White

White is the colour for people with a colourful imagination. It is the colour that never fails to make the fashion trends. In interior design, its unquestionable convenience, adaptability to any style and the capacity to disperse and reflect the light make it simply eternal. White has been, is, and will remain the colour of kitchen equipment as its chic is timeless. Just like Gorenje Retro Chic.

Cult Retro Fridge - Energetic in Fire Red

Retro dynamic design. Rounded lines, dressed in modern lively colours, wrapped around innovative and technologically perfected solutions simply cannot go unnoticed. Especially when wearing passionate red. If red is the colour of power and energy, then the seductive refrigerator in the Fire Red is surely the most extravagant element in your apartment. It completes the kitchen as the ultimate eye candy. And it floods the space with energy.

Cult Retro Fridge - Attractive in Yellow

Warm and luminous like the sunlight, yellow is a colour that signifies happiness and warmth. It can be used strategically in moderation to brighten up a room or to bring out the highlights of décor. Gorenje Retro fridge in bright yellow will surely catch the eye and make a room feel lively.

New Image of Perfection Inside

The perfect appearance houses state-of-the-art technology, user-friendly solutions, and economic operation. All three models – the cult single-door refrigerator, the two-door combined fridge freezer with freezing compartment below the refrigerator, and the two-door (Top Mount) model with the freezer above – boast the economic A++ class rating. Apart from excellent thermal insulation, all models also feature improved door sealing as well as state-of-the-art cooling system components and refrigeration electronics, all of which are designed to minimise energy consumption.

In addition to the basic functionality, the modern fridge freezers of the Gorenje Retro Collection also offer the FastFreeze function for intensive freezing, and the SuperCool function for cooling fresh food after a major shopping trip. The versatile interior and innovative convenient solutions enable optimum use of the storage volume in the new generation Gorenje refrigerators, while numerous new functions preserve and lock in the quality, colour, and aroma of the food.

With the new generation fridges, you will always be ready for a surprise visit as a special bottle rack stores bottles in such way that they do not take up the space for other food in the refrigerator. The rack optimizes the use of storage space - making you an excellent host.

Perfect symbiosis of form and technology

Nothing is perfect. And nothing is forever. Yet the new collection, a result of the renowned home appliance manufacturer Gorenje and the famous Italian design studio Pininfarina puts such statements to the test. Gorenje Pininfarina Steel Collection is the perfect combination of technological perfection and timeless elegance. Superior design alone is impressive; excellence of materials and technological innovation further elevate the elegance of this remarkable collection that will surely convince the fans of top-class design and genuine materials whose lifestyles steer the trends as they only settle for the best for themselves and their homes.

The collection comprises an elegant fridge freezer with an innovative window allowing immediate view of the interior; a built-in oven; glass ceramic hobs featuring SliderTouch control and induction hobs with advanced MultiSlider electronic control developed at Gorenje; innovative gas hob with a glass ceramic plate and unique electronic touch control; a cooker hood; and decorative panels for the dishwasher and the microwave oven. Bold lines, gently stroking the senses, follow the idea of outstanding design to blend with the ambiance as its organic complement, elevating its true value. Gorenje Pininfarina Steel Collection.

Elegance of cooling

Integrated in refrigerator's elegant silhouette is a vertical stripe made of black glass with an interactive touch screen. When it is activated, a square area of tinted grey glass in the middle turns into a transparent window to reveal a practical and exciting view into the fridge interior. The choice of colours, shapes, and materials in the refrigerator interior is faithful to the overall design concept. The shelves are made of tinted grey tempered glass that contrasts beautifully with the convex anodised aluminium shapes. Many carefully thought-out functional details include a metal section wall for bottles, cabinets for storing cosmetics and medications, multipurpose pull-out shelf that can double as a serving tray, and concave-shaped bins in the ZeroZone drawer.

Harmonious lines of the oven

The solid convex metal handle crossing the black glazed surface like a bridge adorning the upper section of the oven evokes an impression of timeless elegance. The touch control screen is a unique feature. Smooth glass surface is easy to clean and the screen offers a wide array of possibilities. For example, it allows you to store your own combination of cooking functions and to browse your favourite recipes. Modern HomeMADE technology with arched cavity allows the effects of traditional wood-fired ovens, and fully extendable telescopic guides provide simple handling of hot baking dishes, as well as excellent control of the cooking progress even when baking in several levels simultaneously. The advanced UltraCoolDoor (UCD) technology provides a cool exterior door surface even during oven operation, and improves energy efficiency of the oven ranked in the A-20% energy class.

Form and function perfectly matched

Modern technology can turn even the simplest dish into a culinary highlight while the magical lustre of the induction hob's black finish will make every piece of cookware seem like a work of art. Inspired graphical features elegantly mark the operating zones as they tell their story of perfect design. Induction hobs boast the innovative MultiSlider control technology which puts the user fully in charge of each cooking field. The range of hobs now includes the unique gas hob on glass ceramic panel with advanced electronic touch control. Gorenje Pininfarina Steel hood is nothing less than an outstanding feat of engineering. Its contrasts welcome your spontaneity, and have a calming effect by inspiring a feeling of inner balance and fulfilment. It is so much more than a flawless display of superb materials and shapes - it is an efficient and super-silent appliance that cleans the air in your kitchen featuring also the electronic user-friendly operation.

Design that lasts

Some trails are forever. To create such trail is to break beyond the confines of time and space. To foresee tomorrow before today ends. To surrender to the eternal beauty embodied in the Gorenje Pininfarina Steel Collection.