Press room IFA 2017

Gorenje Group inviting to (re)connect

The Gorenje booth at IFA 2017, one of the world’s leading consumer electronics fairs taking place in Berlin, Germany, from September 1 to 6, 2017, showcases the latest from Gorenje Group, one of the leading European household appliance manufacturers. By presenting the new smart Gorenje IQ Induction hob, built-in fridge freezers, the impressive designer collection of Gorenje by Ora ïto major and small appliances, extremely efficient Gorenje G•Force vacuum cleaners, by offering an exclusive preview of the new generation of Gorenje WaveActive washers and dryers launching in 2018, and showcasing the latest design-forward and connected novelties from its premium brand Asko, the Group once again proves that it places users' needs and desires just as high as it does design and technology that goes beyond the mere needs and expectations of the increasingly fast-paced and connected future.

At IFA 2017, Gorenje is showing how the right user-friendly appliances can seamlessly integrate with our busy everyday lives, making our household chores easier, our to-do lists shorter, and our lives more pleasant and carefree, thus leaving more time to enjoy, to reconnect.

 “This year is a huge year for Gorenje Group as we are premièring a number of brand new product generations and home appliances from Gorenje and Asko never seen before. It is also the 10th time we are attending IFA so we look forward to celebrating this anniversary with our business partners and end users from around the world, and I am sure they will be impressed by the many interactive technologies and booth activations, creatively showcasing the innovativeness in the extensive range of the newest Gorenje and Asko home appliances,” says Franjo Bobinac, the President and CEO of Gorenje Group.

Interactive technology installations for visitors of the Gorenje booth at the IFA 2017 are: chat bot Anna, interactive induction hob, the candy dispenser, encouraging visitors to choose their favourite new colour in the Retro collection of fridge freezers, exhibition of the gear and interviews with the world’s best nordic athletes from Slovenia, proudly sponsored by Gorenje for 25 years. The bravest visitors will even have the chance to enjoy the exhilarating VR zipline ride from Planica. The visit of the IFA 2017 will end with a ride to remember: with free Volkswagen camper van rides from the IFA venue to central Berlin.

Introducing Anna, the new digital member of team Gorenje

At this year's IFA fair, Gorenje will present the newest member of its global team, and visitors of Gorenje booth at the IFA 2017 will be the first to meet her. To simplify users' lives as much as possible, be it in their households, offices, even on the road and online, Gorenje is launching a new dimension of communicating with them: a chatbot Anna. Much like Gorenje appliances, designed to help users save time and simplify their lives on a day-to-day, chore-to-chore basis, Anna, the Gorenje chatbot and personal shopping assistant, is designed to be first and foremost user-friendly.

The smart Gorenje IQ Induction hob

The innovative and fully automated Gorenje IQ Induction hob comes with numerous advanced features that deliver tastier results faster, more efficiently and in a more user-friendly manner. Think of IQ Intelligent sensors, the biggest XXL cooking surface to date, a cutting-edge user interface. These are just a few of the many user-inspired features that convey the message that Gorenje’s approach to making life simplified, embodied in its home appliances, is just the type of IQ you need to relieve you of worrying and having to constantly check on the hob.

The new Gorenje built-in fridge freezers always bring something cool to the table

The latest generation of Gorenje built-in fridge freezers, based on the technologically advanced NoFrost platform, boasts the perfect combination of carefully though-out design and user-friendly technology that adapts to user’s habits and creates a nature-inspired microclimate within the fridge. Gorenje refrigerators that always bring something cool to the table.

Make room for a legend with a wow effect

Gorenje and the German car manufacturer Volkswagen joined their forward-thinking forces and drove the design of the famous Volkswagen camper van in a completely different direction: towards your household. The goal has been reached and Gorenje presents the Retro Special Edition refrigerators inspired by the legendary Volkswagen Minibus van. The stylishly timeless and timelessly reliable Retro Special Edition refrigerator is ready to reconnect you with the good old days, but with a future-forward and energy-efficient view.

Premiere of the new Gorenje WaveActive washers and dryers

The new WaveActive washers and dryers are set to make a big wave of changes as they stand out with cutting-edge cleaning technology designed to meet the demanding consumers’ needs: they feature the unique, innovatively designed WaveActive drum carefully designed to provide the gentlest garment treatment for perfectly washed and dried. Welcome for a preview at Gorenje’s Booth and get excited for the launch in 2018!

100% matching Gorenje by Ora ïto collection of major and small appliances

The unique designer collection of home appliances now also includes a 100% matching comprehensive range of Gorenje by Ora ïto small appliances. They stand out with striking visual simplicity and intuitive user experience rounded off with a pinch of magic, turning cooking into a magical experience.

Gorenje vacuum cleaners invite you to live your life, make a mess

Gorenje is unveiling the brand new generation of top performing vacuum cleaners G•Force that boast extremely low energy consumption and highly efficient yet hassle-free and silent cleaning performance, giving you the perfect excuse to reconnect with playfulness and make a little mess along the way.

For more novelties from Gorenje presented at the IFA 2017:

For more insights from our experts:

“It is time to let your home take care of you.”

Premium brand ASKO, part of the Gorenje Group, is ready to impress and inspire users to discover and do more with ASKO appliances. Want to see how to turn inspiring Scandinavian quality of life into a Red Dot Best of the Best winner design, or what life in a connected household and with smart digital assistants will look like? Welcome to visit ASKO booth at the IFA 2017 and see for yourself.

This year, ASKO is showcasing its latest Pro Home Washers and dryers with cutting-edge steel seal, Craft ovens with unique one-piece seamless frame design, the PRO series ovens, and the impressive-looking and performing dishwashers with a special program for washing extremely delicate crystal glasses, which ASKO developed in cooperation with Orrefors, the renowned Swedish manufacturer of high-quality crystal glassware and art glass.

ASKO is also presenting Connect Life, connected appliances that inspire users to discover new possibilities. Visitors will also have a chance to ‘meet’ the ASKO Smart Kitchen Assistant that supports voice recognition, providing advanced and extremely practical help in the kitchen.

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