Press room IFA 2017

Gorenje Group at IFA 2017

Innovative challengers, masters of design. Gorenje Group

Gorenje Group is among the leading European manufacturers of household appliances with over 67 years of experience in industry-changing innovation and design. Today, Gorenje Group is renowned for design-driven and user-first approach, striving to reach beyond the standard solutions and to constantly improve products and services for the home.
With two global brands (Gorenje and premium brand Asko), six local brands and over 11 thousand dedicated employees across the globe, Gorenje Group’s products reach users in 90 countries worldwide, and the Group generates 95 percent of its revenue in the global market. We have production facilities across Europe in Slovenia, Serbia and the Czech Republic; development and competence centres in Sweden, the Netherlands, the Czech Republic and Slovenia; and a far-reaching sales network that we plan to expand even further and, in line with our business strategy, focus on markets with high growth potential – particularly Australia, the USA, Asia, and the Middle East. All this is possible and accomplished thanks to our mindset and business approach that knows no limits.

Based on our dedication to design we have earned a status of a challenger and a trendsetter in our industry, as witnessed by numerous prestigious international design awards, and supported by collaborations with renowned designers such as Philippe Starck, Ora ïto, Karim Rashid …  

We focus on household products and services, where we can leverage our innovative know-how and extensive experience in the field to provide a comprehensive range of technologically advanced, innovative, energy-efficient and aesthetically outstanding household products that seamlessly integrate into our everyday lives and enrich different lifestyles.