Press room IFA 2017

“It is time to let your home take care of you.”

Premium brand ASKO, part of Gorenje Group, is ready to impress and inspire users to discover and do more with appliances ASKO. Want to see how to turn the inspiring Scandinavian quality of life into a Red Dot Best of the Best winner design, or how life in a connected household and smart digital assistants will look? Welcome to visit ASKO at Hall 1.1, Booth 201, 1st floor and see for yourself.

This year, ASKO is showcasing its latest Pro Home Washers and dryers with cutting-edge steel seal, Craft ovens with unique one-piece seamless frame design, the PRO series ovens, and the impressive-looking and performing dishwashers with a special program for washing extremely delicate crystal glasses, which ASKO developed in cooperation with Orrefors, the renowned Swedish manufacturer of high-quality crystal glassware and art glass.

ASKO is also presenting Connect Life, connected appliances that inspire users to discover new possibilities. Visitors will also have a chance to ‘meet’ the ASKO Smart Kitchen Assistant that supports voice recognition, providing advanced and extremely practical help in the kitchen.

ASKO Connect Life App

Striving to make products, that allow you the save time, plan ahead and get great results, the new Connect Life products enable users to do more and more efficiently with their appliances. They are controlled by a simple App, available to install on the smartphone or tablet: The App controls the appliances and is a valuable resource for inspiration, recipes and tips and tricks to save time and make everybody’s life easier (with the Recipe Selection menu, the Food storing wizard, and the Digital Assistant).

About ASKO

ASKO is a Scandinavian specialist in high quality kitchen and laundry appliances. ASKO products are developed by combining traditional craftsmanship, user driven innovation and a passion for design. Since 1950, millions of professional and home users on all continents have experienced the unique pleasure of ASKO.