Press room IFA 2017

Gorenje by Ora ïto collection

Time to reconnect with a pinch of magic

Gorenje presents the new technologically and visually exceptional collection of Gorenje home appliances designed by Ora ïto. The extended line of major – and now for the first time ever – small kitchen appliances Gorenje by Ora ïto stands out with striking visual simplicity, technological advancements, and intuitive user-experience, rounded off with a pinch of magic, thus turning cooking into a magical experience.
Collaboration between Gorenje and Ora ïto, which started over a decade ago, developed almost naturally as both are dedicated to a vision that places design, originality, quality and technological perfection above all else. The evolution of their collaboration is reflected in the latest extended, upgraded and simply magical Gorenje by Ora ïto collection. If the first collection reflected Ora ïto’s signature style, the so-called simplexity, “the art of stripping an object of its complexity and highlighting the beauty of its simplicity,” as the designer described it, then the new collection represents the evolution of his distinctive and now even more refined style. It also represents an evolution of technology as every piece of the new collection of home appliances features cutting-edge technology, while the simple, clean lines form a timeless and elegant design, connecting different elements of the entire collection. 

Appliances made of premium durable materials (all available in black or white), mixed with metal additions, forge a timeless futuristic image that stands the test of time, rises above the passing trends, and subtly conveys the message that there is something magical going on in the kitchen.

Gorenje by Ora ïto collection is a unique, 100% matching designer collection of home appliances. The comprehensive range of major home appliances, rated in the highest energy efficiency classes, includes fridge freezers, ovens, microwave ovens, cooking hobs, hoods and dishwashers. For the first time ever the collection also includes a range of matching designer small kitchen appliances. 

Gorenje by Ora ïto collection of small kitchen appliances – magician’s favourite assistants in the kitchen

Gorenje by Ora ïto collection of matching small kitchen appliances boast designer's magical touch, resulting in what is the perfect combination of sophisticated technology, futuristic and elegant design, environmentally friendly lighting and high-quality material. They are magically simple and as intuitive as possible. The range includes blenders, hand blenders, hand mixers, kettles, kitchen scales and toasters, all available in black or white with metal additions, with user-friendly design for a better and more comfortable grip and handling.